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How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy
Software startup InsightSquared had recently hit $2 million in revenue and secured an $8 million round of venture capital. However, the founders disagreed on the path ahead, specifically on the sales and marketing plan....
About This Episode
How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy is an episode from Cold Call by HBR Presents / Brian Kenny. Software startup InsightSquared had recently hit $2 million in revenue and secure...
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Episode Details
Published Mar 17, 2026, 31:47 long, audio available.
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Questions About This Episode
What is How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy about?
Software startup InsightSquared had recently hit $2 million in revenue and secured an $8 million round of venture capital. However, the founders disagreed on the path ahead, specifically on the sales and marketing plan. Should they focus on a sales-centric approach to growth or a marketing-centric one? Which strategy was optimal for their venture’s next phase of growth? Harvard Business School Senior Lecturer Mark Roberge joins Brian Kenny to discuss the case, “InsightSquared: Developing the Sales and Marketing Plan” and ideas related to his new book, The Science of Scaling.
Where can I listen to How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy?
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Which podcast is How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy from?
How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy is an episode from Cold Call by HBR Presents / Brian Kenny.
How long is this episode?
This episode is 31:47 long.
When was this episode published?
This episode was published on Mar 17, 2026.
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Are there related episodes from Cold Call?
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Where can I listen to How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy?
You can listen to How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy is from Cold Call by HBR Presents / Brian Kenny.
What are the episode details?
Published Mar 17, 2026 and 31:47 long