How Italian Luxury Brand Golden Goose Determined Its Next Phase of Growth

In 2025, Golden Goose, the Italian brand known for its handcrafted, distressed sneakers, was at a crossroads. CEO Silvio Campara had grown the label from a cult favorite into a $650 million global force, but sustaining that growth raised tough questions: Should the company double down on sneakers, expand into ready-to-wear and accessories, or push into emerging international markets? Harvard Business School Professor Juan Alcacer and entrepreneur Alexandre Daillance co-wrote the case “Golden Goose: Reshaping Luxury.” They join host Brian Kenny to explore how the brand has upended traditional fashion norms by embracing imperfection, inviting co-creation, and redefining what it means to scale in the luxury world.

You can listen to How Italian Luxury Brand Golden Goose Determined Its Next Phase of Growth online on Radio and Podcast. Open the player on this page to stream the available audio.

How Italian Luxury Brand Golden Goose Determined Its Next Phase of Growth is an episode from Cold Call by HBR Presents / Brian Kenny.

This episode is 26:18 long.

This episode was published on Jan 20, 2026.

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