Sneak peek: Marketing a hit TV series with Sky

In our upcoming episode, we sit down with Sky to discover how to successfully market a hit TV series. We’ll be joined by Lucy Johnstone, entertainment marketing director at Sky and NOW TV and Tim Yaw Struthers, head of original brands at Sky. They’ll discuss how Sky creates winning marketing campaigns for its shows, how to create shared experiences with your audience, and how innovation ties together traditional and modern marketing. Get ready for an inside look at how TV shows are marketed, from green light to global launch. Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

You can listen to Sneak peek: Marketing a hit TV series with Sky online on Radio and Podcast. Open the player on this page to stream the available audio.

Sneak peek: Marketing a hit TV series with Sky is an episode from CIM Marketing Podcast by CIM Marketing Podcast.

This episode is 1:25 long.

This episode was published on Feb 25, 2026.

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