
Navigating 100 years of marketing and advertising evolution
As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to...
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At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views f...

As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to...

As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to...

Episode 118: In this episode of the CIM Marketing Podcast, host Ben Walker is joined by CIM Course Director and Strategic Growth Consultant...

When creative production becomes as simple as writing a prompt, does the human touch become a luxury or a relic? In this episode, we're join...

In this episode of the CIM Marketing Podcast, our host Ben Walker sits down with Kelly Eagle, managing partner at Pixel Artworks, to explore...

In this episode of the CIM Marketing Podcast, our host Ben Walker sits down with Kelly Eagle, managing partner at Pixel Artworks, to explore...

From AI to AR, gaming and live streams, digital experiences are driving the future of customer interactions, but are we unlocking deeper cre...

From AI to AR, gaming and live streams, digital experiences are driving the future of customer interactions, but are we unlocking deeper cre...

In this episode of the CIM Marketing Podcast, we sit down with Lucy Johnstone, entertainment marketing director at Sky & NOW TV, and Tim Yaw...

In our upcoming episode, we sit down with Sky to discover how to successfully market a hit TV series. We’ll be joined by Lucy Johnstone, ent...

We’re back with a brand-new season of the CIM Marketing Podcast! This season, we’ll be exploring creativity and innovation, asking what it r...

The first episode of the brand-new season of the CIM Marketing Podcast launches tomorrow! In our upcoming episode, we sit down with Emily He...

In this high-impact episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and d...

In our upcoming episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digit...

In the latest episode of the CIM Marketing Podcast, we sit down with Meta’s Chief Marketing Officer, Alex Schultz, who shares powerful insig...

Alex Schultz, Meta’s Chief Marketing Officer, joins us to unpack the future of digital marketing. From defining your North Star and key metr...

With AI and algorithms now powering much of our digital lives, it's easy to lose sight of the customer. Tune in to the latest episode of the...

In this upcoming episode, we’ll be diving into the powerful and often subtle ways that emerging technology is reshaping consumer psychology...

In this episode of the CIM Marketing Podcast, Duarte Garrido (DG), co-founder of DoJo AI, gives our listeners the inside track on how AI tec...

In this episode of the CIM Marketing Podcast, Duarte Garrido (DG), founder of DoJo AI, will give our listeners the inside track on how AI te...

The CIM Marketing Podcast is back! In our brand-new season we’ll be bringing you six episodes focusing on how emerging technology is reshapi...

The CIM Marketing Podcast is back! Our first brand-new episode is launching on 2nd October! In this season, we’ll be bringing you six episod...

Unlocking the power of influence. In this episode of the CIM Marketing Podcast, host Ben Walker dives into the fast-paced, ever-evolving lan...

Unlocking the power of influence. This Tuesday 24th June, we’ll be exploring the dynamic world of influencers. We’ll be cutting through the...

In our latest episode, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the de...

In our upcoming episode coming on Tuesday 20th May , our expert panel dives deep into the unique challenges facing today's Chief Marketing O...

Tune in for a sneak peek at the latest edition of Catalyst magazine , a deep dive into marketing's professionalism problem and more... In ou...

Tune in to the CIM Marketing Podcast this World Book Day for an exclusive insider’s look at writing and publishing a best-selling marketing...

This podcast will: Ask whether the return-to-office trend is a short-term blip Show how to identify new talent inside your own company Explo...

AI is transforming marketing, streamlining tasks, and unlocking creativity. In Episode 103 of our podcast, IBM’s Emma Flinter and Jay Tresta...

This podcast will: • Explore the factors that foster trust with your customers • Show why brands use Christmas to gain trust throughout the...

The new secrets of LinkedIn success This podcast will: Reveal the secrets of LinkedIn’s new algorithm Explore why debate and diversity are k...

100th Birthday Special: ITV special guest star This podcast will: Explore how consumer habits in TV viewing are changing Show how ITV has ev...

International Day of Charity special This podcast will: Explore how citizenship is eclipsing consumerism in marketing Show how marketers can...

CIM summer book club This podcast will: • Explore three great books for marketers to read on holiday • Show how marketers can gain insights...

Responsible marketing in an AI age This podcast will: • Reveal the features and flaws of AI tools • Explore the risks and pitfalls of AI and...

Social media in marketing: 20 years on This podcast will: Reveal why the corporate world struggles to grasp social Explore how to educate th...

What makes a great brand partnership? This podcast will: • Reveal the secrets to creating a grand sports brand partnership • Explore the too...

The secrets of digitising human This podcast will: • Disclose the key tips to marketing a traditional business through digital • Explore why...

The secrets of starting out This podcast will: • Reveal the key tips to getting a great start in marketing • Show why marketing courses and...

How advertising can make sustainability happen This podcast will: • Show why advertising has an inspirational role in reaching Net Zero • Re...

Fear, fakes, and futurism in artificial intelligence This podcast will: • Show how marketers can use AI to enhance their work • Reveal how t...

This podcast will: • Reveal why marketing skills can be invaluable in politics • Show how to avoid the communication pitfalls in an election...

In the first episode of the CIM Marketing Podcast of 2024, we dive into sustainable marketing with CIM course director, Gemma Butler. Gemma...

Are you looking to chart a fresh course for 2024? Chartered status not only demonstrates to others that you are at the top of your game, but...

Career paths can sometimes feel like a confusing, confuddling mess. But that’s okay! It’s time to let go of the career ladder and define you...

Are you currently using LinkedIn to humanise your brand? If not, you could be missing out on the opportunity to forge emotional connections...

How can global sporting organisations drive a more sustainable future? In this electrifying episode, join Henry Chilcott, CMO at Formula E,...

What's the ROI of doing good? In our latest episode, we invite Amy Williams, CEO of Good Loop to discuss the secrets to delivering social an...

What kind of leader do you want to follow? In this episode, we are joined by Jasper Martens, CMO of PensionBee, to talk about the skills and...