Proving marketing’s value - Aligning sales, marketing and leadership
Proving value is one of the trickiest things to do in marketing. In this episode of the CIM Marketing Podcast, host Ben Walker talks to Char...
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CIM Marketing Podcast
At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views f...
Episodes
20 of 148 episodes
Sneak peek: Proving marketing's value - Aligning sales, marketing and leadership
Proving value is one of the trickiest things to do in marketing. In this episode of the CIM Marketing Podcast, host Ben Walker talks to Char...
Be Cheeky - Pete Markey on Brand, Careers and the AI Experience Gap
We’re kicking off a brand-new season of the CIM Marketing podcast with an exclusive interview with one of the UK's best-known marketers, Pet...
Sneak peek: Be Cheeky - Pete Markey on Brand, Careers and the AI Experience Gap
We’re kicking off a brand-new season of the CIM Marketing podcast with an exclusive interview with one of the UK's best-known marketers, Pet...
How to master the art of pitching and persuasion
How do you turn a good idea into a winning pitch your clients can’t stop talking about ? In this episode of the CIM Marketing Podcast, host...
Sneak peek: How to master the art of pitching and persuasion
How do you turn a good idea into a winning pitch your clients can’t stop talking about ? In this episode of the CIM Marketing Podcast, host...
AI-native marketing teams: Rethinking roles, skills and structure
What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measuremen...
Sneak peek: AI-native marketing teams
What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measuremen...
The AI strategy gap: Why 40% of marketers don’t expect ROI before 2030
Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing? In this epi...
Sneak peek: The AI strategy gap
Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing? In this epi...
How marketing leaders are delivering social impact
How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing...
Sneak peek: How marketing leaders are delivering social impact
How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing...
Why authenticity is still vital for senior marketing leaders
Is human authenticity still a competitive advantage in an AI-driven, metric-obsessed marketing world? In this episode of the CIM Marketing P...
Sneak peek: Why authenticity is vital for senior marketing leaders
Is human authenticity still a competitive advantage in an AI-driven, metric-obsessed marketing world? In this episode of the CIM Marketing P...
Marketing 7.0 and leading through disruption
In episode 120 of the CIM Marketing Podcast, host Ben Walker is joined by the legendary Professor Hermawan Kartajaya, father of Asian market...
Sneak Peek: Marketing 7.0 and leading through disruption
A new season of the CIM Marketing Podcast is coming soon! In episode 120 of the CIM Marketing Podcast, host Ben Walker is joined by the lege...
Navigating 100 years of marketing and advertising evolution
As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to...
Sneak Peek: Navigating 100 years of marketing and advertising evolution
As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to...
Is AI eroding creativity?
Episode 118: In this episode of the CIM Marketing Podcast, host Ben Walker is joined by CIM Course Director and Strategic Growth Consultant...
Sneak peek: Is AI eroding creativity?
When creative production becomes as simple as writing a prompt, does the human touch become a luxury or a relic? In this episode, we're join...