The AI strategy gap: Why 40% of marketers don’t expect ROI before 2030
Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing? In this epi...
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CIM Marketing Podcast
At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views f...
CIM Marketing Podcast Podcast Guide
Listen to CIM Marketing Podcast, a Business podcast by CIM Marketing Podcast. Stream 140 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Episodes
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Sneak peek: The AI strategy gap
Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing? In this epi...
How marketing leaders are delivering social impact
How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing...
Sneak peek: How marketing leaders are delivering social impact
How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing...
Why authenticity is still vital for senior marketing leaders
Is human authenticity still a competitive advantage in an AI-driven, metric-obsessed marketing world? In this episode of the CIM Marketing P...
Sneak peek: Why authenticity is vital for senior marketing leaders
Is human authenticity still a competitive advantage in an AI-driven, metric-obsessed marketing world? In this episode of the CIM Marketing P...
Marketing 7.0 and leading through disruption
In episode 120 of the CIM Marketing Podcast, host Ben Walker is joined by the legendary Professor Hermawan Kartajaya, father of Asian market...
Sneak Peek: Marketing 7.0 and leading through disruption
A new season of the CIM Marketing Podcast is coming soon! In episode 120 of the CIM Marketing Podcast, host Ben Walker is joined by the lege...
Navigating 100 years of marketing and advertising evolution
As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to...
Sneak Peek: Navigating 100 years of marketing and advertising evolution
As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to...
Is AI eroding creativity?
Episode 118: In this episode of the CIM Marketing Podcast, host Ben Walker is joined by CIM Course Director and Strategic Growth Consultant...
Sneak peek: Is AI eroding creativity?
When creative production becomes as simple as writing a prompt, does the human touch become a luxury or a relic? In this episode, we're join...
Engineering the next era of hybrid experiences
In this episode of the CIM Marketing Podcast, our host Ben Walker sits down with Kelly Eagle, managing partner at Pixel Artworks, to explore...
Sneak peek: Engineering the next era of hybrid experiences
In this episode of the CIM Marketing Podcast, our host Ben Walker sits down with Kelly Eagle, managing partner at Pixel Artworks, to explore...
From attention to experience: The latest shift in brand strategy
From AI to AR, gaming and live streams, digital experiences are driving the future of customer interactions, but are we unlocking deeper cre...
Sneak peek: From attention to experience: The latest shift in brand strategy
From AI to AR, gaming and live streams, digital experiences are driving the future of customer interactions, but are we unlocking deeper cre...
Marketing a hit TV series with Sky
In this episode of the CIM Marketing Podcast, we sit down with Lucy Johnstone, entertainment marketing director at Sky & NOW TV, and Tim Yaw...
Sneak peek: Marketing a hit TV series with Sky
In our upcoming episode, we sit down with Sky to discover how to successfully market a hit TV series. We’ll be joined by Lucy Johnstone, ent...
The creative strategies defining brand success in 2026
We’re back with a brand-new season of the CIM Marketing Podcast! This season, we’ll be exploring creativity and innovation, asking what it r...
Sneak peek: The creative strategies defining brand success in 2026
The first episode of the brand-new season of the CIM Marketing Podcast launches tomorrow! In our upcoming episode, we sit down with Emily He...