Marketing a hit TV series with Sky

In this episode of the CIM Marketing Podcast, we sit down with Lucy Johnstone, entertainment marketing director at Sky & NOW TV, and Tim Yaw Struthers, head of original brands at Sky, to discover how to successfully market a hit TV series. Our expert guests explain how Sky turns great shows into their own brands, from early strategic ‘show playbooks’ to global campaigns. They talk through the innovative strategies they use to connect with audiences, create shared experiences and build fandoms using social media, experiential stunts and behind-the-scenes content. This podcast will: • Explore how Sky creates winning marketing campaigns for its shows • Reveal how Sky leverages third-party media to create shared audience experiences • Look at how innovation pairs with traditional red‑carpet moments in the Sky marketing mix Whether you work in entertainment, brand marketing, or are simply curious how today’s biggest TV hits break through the noise, this episode gives you an inside look at the process, from first green light to global launch and beyond. Want to know more? Check out the CIM Content hub now for all things marketing. Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

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Marketing a hit TV series with Sky is an episode from CIM Marketing Podcast by CIM Marketing Podcast.

This episode is 33:59 long.

This episode was published on Feb 26, 2026.

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