From attention to experience: The latest shift in brand strategy

From AI to AR, gaming and live streams, digital experiences are driving the future of customer interactions, but are we unlocking deeper creativity, or just chasing the next shiny tool? In this episode of the CIM Marketing Podcast, we’re joined by Dr Rhonda Hadi, Associate Professor of Marketing at Saïd Business School and Kris Hunt, Strategy Director at Content Cure UK to explore how rapid advances in technology are reshaping creativity, customer experience and brand building. Together, they unpack how marketers can harness emerging tech without losing the human heart of their ideas. They explore the blurring line between digital and physical experiences, why Gen Z and Gen Alpha are redefining what “social” really means, and how AI can support rather than suffocate genuine creativity. This episode is a practical guide for creatives and marketers who want to stay relevant as technology accelerates. Stop grabbing attention. Start crafting experiences. Want to know more? Check out the CIM Content hub now for all things marketing. Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

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From attention to experience: The latest shift in brand strategy is an episode from CIM Marketing Podcast by CIM Marketing Podcast.

This episode is 39:46 long.

This episode was published on Mar 12, 2026.

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