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Podcast: Pfizer's and Bristol-Myers Squibb's "Cardiac Resuscitation"
MM&M's Larry Dobrow talks to Michael Maher, president of ID Health, about the advertising for Eliquis. The DTC campaign launched last year.
About This Episode
Podcast: Pfizer's and Bristol-Myers Squibb's "Cardiac Resuscitation" is an episode from CampaignCheckup by Medical Marketing & Media. MM&M's Larry Dobrow talks to Michael Maher, president of ID Health, about the advertising for Eliquis. The...
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Episode Details
Published Aug 24, 2015, audio available.
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