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In this sponsored podcast, MM&M's Larry Dobrow speaks with Robert Leedom, senior analytics consultant at TrialCard, and Paul LeVine, VP of a...
Marc Iskowitz, MM&M's editor in chief, discusses a qualitative/quantitative approach to meeting orphan drug marketers' engagement challenge...
In this sponsored podcast, Marc Iskowitz, MM&M's editor in chief, discusses best practices for successfully transitioning HUB programs with...
Larry Dobrow, senior editor of MM&M, discusses what success in patient affordability looks like with Paul LeVine, VP of analytic services fo...
MM&M's Jaimy Lee talks with Sudler & Hennessey's Rob Rogers, 2015 Lions Health pharma jury president, about what this campaign has to with t...
MM&M's Larry Dobrow talks to Michael Maher, president of ID Health, about the advertising for Eliquis. The DTC campaign launched last year.