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Raving Fans as Profitable Growth Strategy artwork
Business

Raving Fans as Profitable Growth Strategy

C3Centricity Podcasts by Denyse Drummond-Dunn

Jan 16, 202600:14:27Business

This podcasts discusses the argument that fostering highly loyal advocates, or "raving fans," is a strategic financial imperative for consumer goods companies rather than a simple marketing goal. They emphasise that reta...

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