Beyond Alignment- The Cost of Corporate Compromise
This introduces a Marketing Deep Dives discussion of a blog post on C3Centricity by Denyse Drummond-Dunn, a CPG expert who argues that "alig...
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C3Centricity Podcasts
Podcast by Denyse Drummond-Dunn
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Busy Isn’t a Career Strategy
Today, AI is automating routine coordination, so professionals can no longer rely on busyness as a substitute for value. This discussion exa...
Data_rich_and_reality_poor
The C3Centricity blog post on which this discussion is based, examines the growing disconnect between Consumer Packaged Goods (CPG) companie...
Why price is no longer enough
The discussion explores how value-seeking consumer behaviour is fundamentally shifting the consumer packaged goods (CPG) industry by moving...
Protecting Consumers’ CPG Brand Trust
The discussion focuses on how **Consumer Packaged Goods (CPG)** companies can maintain momentum by protecting **brand trust** during periods...
The Ingredient Trust Test Rebuilding Consumer Confidence in CPG
Modern "consumer packaged goods" (CPG) brands face a significant crisis as public anxiety over ingredient safety—including concerns about PF...
Why_shoppers_go_local_during_global_shocks
Why_shoppers_go_local_during_global_shocks by Denyse Drummond-Dunn
Consumers Prefer Local After Shocks: Why Global Brand Trust Is Slipping
The discussion examines the rise of "consumer localism" as a response to "global geopolitical shocks" and supply chain instability. Recent d...
Six_Habits_for_Defensible_AI_Literacy
This discussion outlines the transition of AI literacy from a voluntary skill to a legal and professional obligation for corporate leaders,...
Yellow_sale_tags_are_a_distress_signal
Recent market data from NielsenIQ, Circana, and Kantar indicates a troubling trend where increased promotional activity is failing to genera...
How_to_break_the_decision_gridlock
This C3Centricity blog post examines the growing problem of decision gridlock within the consumer packaged goods (CPG) industry and identifi...
Winning the AI Shortlist- CPG Strategies for Agentic Commerce
This article explores the emergence of agentic commerce, a shift where AI assistants increasingly curate product shortlists and influence co...
When AI Makes Insight Cheap, Judgement Becomes Priceless for Leaders
As artificial intelligence makes data analysis and information abundant, Denyse argues that human judgement is becoming a far more valuable...
Anti-Algorithm Consumer: Why Control Beats Personalisation for CPG Growth
This week's discussion explores a significant shift in consumer behaviour where individuals are moving away from invasive, automated marketi...
The Confident Fiction of synthetic consumers
This C3Centricity blog post discussion examines the rapid integration of synthetic consumers and AI-generated data within market research. I...
Escaping the dashboard trap
Modern consumer packaged goods (CPG) companies are currently overwhelmed by an abundance of data dashboards and AI-generated analytics that...
Raving_Fans_as_Profitable_Growth_Strategy
This podcasts discusses the argument that fostering highly loyal advocates, or "raving fans," is a strategic financial imperative for consum...
7 Ways Human Centred Design Turns Failing Digital Projects Into CX Wins
Modern digital transformation often fails because organizations prioritize technological implementation over human needs, leading to low ado...
How CPG Sustainability Can Fast-Track Your Career AND Protect Brand Growth
Modern consumer packaged goods (CPG) professionals can use sustainability initiatives as a strategic vehicle for both brand expansion and ca...
How AI-Smart CPG Managers Protect Their Energy
The discussion summarises the C3Centricity blog post that provides guidance for Consumer Packaged Goods (CPG) managers on how to mitigate bu...