The Ingredient Trust Test Rebuilding Consumer Confidence in CPG
Modern "consumer packaged goods" (CPG) brands face a significant crisis as public anxiety over ingredient safety—including concerns about PF...
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C3Centricity Podcasts
Podcast by Denyse Drummond-Dunn
C3Centricity Podcasts Podcast Guide
Listen to C3Centricity Podcasts, a Business podcast by Denyse Drummond-Dunn. Stream 124 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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20 of 124 episodes
Why_shoppers_go_local_during_global_shocks
Why_shoppers_go_local_during_global_shocks by Denyse Drummond-Dunn
Consumers Prefer Local After Shocks: Why Global Brand Trust Is Slipping
The discussion examines the rise of "consumer localism" as a response to "global geopolitical shocks" and supply chain instability. Recent d...
Six_Habits_for_Defensible_AI_Literacy
This discussion outlines the transition of AI literacy from a voluntary skill to a legal and professional obligation for corporate leaders,...
Yellow_sale_tags_are_a_distress_signal
Recent market data from NielsenIQ, Circana, and Kantar indicates a troubling trend where increased promotional activity is failing to genera...
How_to_break_the_decision_gridlock
This C3Centricity blog post examines the growing problem of decision gridlock within the consumer packaged goods (CPG) industry and identifi...
Winning the AI Shortlist- CPG Strategies for Agentic Commerce
This article explores the emergence of agentic commerce, a shift where AI assistants increasingly curate product shortlists and influence co...
When AI Makes Insight Cheap, Judgement Becomes Priceless for Leaders
As artificial intelligence makes data analysis and information abundant, Denyse argues that human judgement is becoming a far more valuable...
Anti-Algorithm Consumer: Why Control Beats Personalisation for CPG Growth
This week's discussion explores a significant shift in consumer behaviour where individuals are moving away from invasive, automated marketi...
The Confident Fiction of synthetic consumers
This C3Centricity blog post discussion examines the rapid integration of synthetic consumers and AI-generated data within market research. I...
Escaping the dashboard trap
Modern consumer packaged goods (CPG) companies are currently overwhelmed by an abundance of data dashboards and AI-generated analytics that...
Raving_Fans_as_Profitable_Growth_Strategy
This podcasts discusses the argument that fostering highly loyal advocates, or "raving fans," is a strategic financial imperative for consum...
7 Ways Human Centred Design Turns Failing Digital Projects Into CX Wins
Modern digital transformation often fails because organizations prioritize technological implementation over human needs, leading to low ado...
How CPG Sustainability Can Fast-Track Your Career AND Protect Brand Growth
Modern consumer packaged goods (CPG) professionals can use sustainability initiatives as a strategic vehicle for both brand expansion and ca...
How AI-Smart CPG Managers Protect Their Energy
The discussion summarises the C3Centricity blog post that provides guidance for Consumer Packaged Goods (CPG) managers on how to mitigate bu...
Escape_AI_Pilot_Purgatory_in_CPG
This discussion focuses on strategies for Consumer Packaged Goods (CPG) executives to achieve business momentum. It specifically addresses t...
Seven_First-Use_Fixes
The article on which this discussion is based provides an executive overview and seven actionable strategies for businesses to increase repe...
The_5_Hidden_Signals_in_Customer_Feedback
This episode discusses how Consumer Packaged Goods (CPG) brands can significantly increase revenue and profit margins by systematically anal...
From_Billboard_to_Digital_Passport__How_Smart_Packaging,_Sunris
From_Billboard_to_Digital_Passport__How_Smart_Packaging,_Sunris by Denyse Drummond-Dunn
The Future of CPG: 2026 Consumer Trends for Loyalty and Growth
The discussion about the latest C3Centricity blog post, "The Future of CPG: 2026 Consumer Trends," outlines four critical non-negotiables th...