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Podcast by Denyse Drummond-Dunn
This C3Centricity blog post examines the growing problem of decision gridlock within the consumer packaged goods (CPG) industry and identifi...
This article explores the emergence of agentic commerce, a shift where AI assistants increasingly curate product shortlists and influence co...
As artificial intelligence makes data analysis and information abundant, Denyse argues that human judgement is becoming a far more valuable...
This week's discussion explores a significant shift in consumer behaviour where individuals are moving away from invasive, automated marketi...
This C3Centricity blog post discussion examines the rapid integration of synthetic consumers and AI-generated data within market research. I...
Modern consumer packaged goods (CPG) companies are currently overwhelmed by an abundance of data dashboards and AI-generated analytics that...
This podcasts discusses the argument that fostering highly loyal advocates, or "raving fans," is a strategic financial imperative for consum...
Modern digital transformation often fails because organizations prioritize technological implementation over human needs, leading to low ado...
Modern consumer packaged goods (CPG) professionals can use sustainability initiatives as a strategic vehicle for both brand expansion and ca...
The discussion summarises the C3Centricity blog post that provides guidance for Consumer Packaged Goods (CPG) managers on how to mitigate bu...
This discussion focuses on strategies for Consumer Packaged Goods (CPG) executives to achieve business momentum. It specifically addresses t...
The article on which this discussion is based provides an executive overview and seven actionable strategies for businesses to increase repe...
This episode discusses how Consumer Packaged Goods (CPG) brands can significantly increase revenue and profit margins by systematically anal...
From_Billboard_to_Digital_Passport__How_Smart_Packaging,_Sunris by Denyse Drummond-Dunn
The discussion about the latest C3Centricity blog post, "The Future of CPG: 2026 Consumer Trends," outlines four critical non-negotiables th...
The discussion this week is on the latest blog post on C3Centricity "Unlocking CPG Growth: Conquering Process Paralysis with QC2™." It diagn...
The discussion of the C3Centricity blog post "AI in CPG: Strategic Growth, Not Just Content," emphasises that while AI adoption is increasin...
This podcast emphasizes that effective cross-functional collaboration is crucial for innovation in the Consumer Packaged Goods (CPG) sector....
This week's blog post "How CPG Leaders Stay Ahead When Consumers Innovate Faster Than Brands" suggests that consumer packaged goods (CPG) co...
The blog post discussed in this episode of Marketing Deep Dives by Denyse argues that the Consumer Packaged Goods (CPG) industry faces a "re...
This discussion explores the paradox of being irreplaceable in the workplace, arguing that while initially appealing, it can ultimately hind...
The discussion argues that inclusive innovation is a system, not a department, and that many organizations are hindered by overlooking their...
The article that this podcast discusses argues that for Consumer Packaged Goods (CPG) companies, the key to successful AI investment for cus...
What if the secret to explosive growth isn't moving faster... but knowing when to stop? This episode of Marketing Deep Dives with Denyse Dru...
This podcast discusses key strategies for Consumer Packaged Goods (CPG) brands to cultivate consumer loyalty in 2025 and beyond, emphasizing...
This podcast discussion argues that mid-sized companies can achieve remarkable success by strategically outmaneuvering industry giants, desp...
Influencer marketing is transforming the consumer packaged goods (CPG) industry, with social media personalities launching successful brands...
This session, drawn from personal experience in corporate leadership and supported by research, identifies seven key insights for navigating...
This session emphasizes resilience as a crucial skill for career success, especially in uncertain times. It highlights research demonstratin...
The discussion this week argues that deep customer insights, meaningful innovation, and inclusive leadership are crucial for business succes...
This episode of Marketing Deep Dives by Denyse examines why many consumer packaged goods (CPG) companies' AI marketing strategies underperfo...
This is a discussion about C3Centricity's 2024 CPG blog post roundup. It highlights the most popular articles on consumer centricity. The to...
The episode explores hyper-personalisation, a marketing strategy using AI and real-time data to create highly individualised consumer experi...
The episode examines hyper-personalization in marketing, a strategy using AI and real-time data to create highly individualized customer exp...
This episode presents five key strategies for enhancing insight development in marketing. It emphasises that insights rarely result from sin...
This episode of Marketing Deep Dives by Denyse emphasises the importance of direct customer observation for businesses seeking to improve un...
The episode uses Swiss police speed cameras as a case study to illustrate the benefits of a customer-first strategy. It contrasts the negati...
The episode discusses brand portfolio management, arguing that fewer, well-chosen variants lead to greater success. It challenges the common...
This episode examines the qualities of excellent customer service, using a personal anecdote from Denyse about a positive experience she had...
This episode offers seven leadership principles drawn from Denyse's experiences, including continuous learning, seeking help, practising dil...
This episode discusses five key consumer trends predicted to shape the consumer packaged goods (CPG) industry in 2025. They include: - ultra...
This episode recounts Denyse's negative customer experience with the Hilton hotel group, illustrating failures in their customer journey map...
This episode presents six essential components of a customer-first strategy applicable across various industries, focusing mainly on hospita...
This episode presents nine essential elements for creating a customer-centric website that thrives online. Emphasis is placed on prioritisin...
This episode outlines seven common reasons companies fail to implement a customer-first strategy successfully. Lack of executive leadership...
This episode presents a seven-step roadmap for executive teams to implement a customer-first strategy successfully. The core message emphasi...
This episode argues that prioritising customer needs is a company's best business investment. Numerous studies demonstrate a strong correlat...
Artificial intelligence (AI) and machine learning (ML) are transforming digital marketing, offering solutions for various customer needs but...
This episode argues that a customer-first strategy is crucial for business success in the post-pandemic era. It highlights the increased imp...
This episode of Marketing DEEP DIVES by DENYSE promotes Quantum Customer Centricity (QC2™), a new customer experience model. During the disc...