How to break the decision gridlock

This C3Centricity blog post examines the growing problem of decision gridlock within the consumer packaged goods (CPG) industry and identifies mid-level leaders as the essential solution to this stagnation. Current research highlights how excessive meetings, constant digital interruptions, and an over-reliance on data as a "comfort blanket" have replaced meaningful momentum with unproductive "busy work." This systemic paralysis is often caused by unclear ownership and a fear of making the wrong call, leading to delayed launches and weakened margins. To combat this, Denyse Drummond-Dunn suggests adopting a disciplined decision rhythm focused on clear accountability and specific operational frameworks like QC2™ and CATSIGHT™. In concluding the discussion, it is suggested that restoring growth requires shifting from endless consensus-building to a culture of commitment and simplified execution.

You can listen to How to break the decision gridlock online on Radio and Podcast. Open the player on this page to stream the available audio.

How to break the decision gridlock is an episode from C3Centricity Podcasts by Denyse Drummond-Dunn.

This episode is 00:14:32 long.

This episode was published on Apr 9, 2026.

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