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#585. Attia Qureshi: How to Negotiate Sales and Marketing Into Telling One Story artwork
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#585. Attia Qureshi: How to Negotiate Sales and Marketing Into Telling One Story

Business of Story by Park Howell

Sep 14, 202649:52Business

Most organizations don't have a brand storytelling problem. They have a negotiation problem. When sales, marketing, and IT each champion their own version of the company story, the result is narrative entropy — the slow...