#575: Elliott Rayner on Why 81% of Your Team Can't Tell Your Story
Only 19% of employees can consistently tell their company's story. That means 81% of your brand touchpoints are leaking narrative — and cost...
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Business of Story
Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content st...
Business of Story Podcast Guide
Listen to Business of Story, a Business podcast by Park Howell. Stream 576 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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#574: Jason Swenk: Own Your Business Before It Owns You!
Most agency founders built their business to buy back their time — then woke up to find the business owns them instead. Jason Swenk built an...
#573: A Tech Titan's Warning: Better AI Won't Save Us. Better Humans Will, With Brett Hurt.
Brett Hurt got the Lamborghini. He got the exits, the valuations, everything a tech titan is supposed to want. And then he felt nothing. Tha...
#572: How to Simplify Complex Ideas to Get Your People to Act, With Rob D. Willis
What if your deepest expertise is the very thing making you harder to understand? British music producer turned strategic story producer Rob...
#571: AI Doesn't Replace Your Story. It Helps You Tell It Better, with James Taylor
What if the secret to staying irreplaceable in the age of AI isn't working harder — it's getting more creative? That's the central argument...
#570: How to Command the Room, Connect the Dots, and Close the Deal, With Dr. Laura Sicola
Dr. Laura Sicola reveals why expertise alone won't get you heard — and the 3 Cs that turn knowledge into leadership influence. You've master...
#569: From Hubspot to Harvard: What Mark Roberge Learned About Scaling That Business School Don't Teach (Until Now)
Mark Roberge scaled HubSpot from $0 to $100M in revenue as its Chief Revenue Officer — and now teaches founders and operators at Harvard Bus...
#573: How to Find Your Million Dollar Story, With Elizabeth Brett
How to Find Your Million Dollar Story, With Elizabeth Brett What if your most powerful business story is the one you've been most afraid to...
#567: The TRUTH Brand Storytelling Framework for Hiring, With Bryan Adams
The TRUTH Brand Storytelling Framework for Hiring, With Bryan Adams How do you build an employer brand that attracts the right candidates an...
#566: How to Access Your Genius Creativity on Demand, With Sara Connell
What if your best ideas aren't something you have to grind for — but something you can learn to receive? In this episode of the Business of...
#565: How to Make Your Ad Agency Indespensible, With Marcus Sheridan
Is your ad agency truly indispensable — or is it one AI update away from irrelevance? Marcus Sheridan — bestselling author of They Ask, You...
#564: From Compliance to Culture: How AI and Story Are Rewriting the Sustainability Playbook, With Bruno Sarda
How are you augmenting your intelligence — artificially or artfully? And which approach is actually sustaining your brand? Bruno Sarda, EY A...
#563: The Mistakes and Miracles of the Lovesac Brand Story, with Shawn Nelson
Why the Last Couch You'll Ever Buy Is the Most Radical Business Idea in America, with Shawn David Nelson What does it take to build a brand...
#562. How to Understand the Narrative Behind Your Numbers for Growth, With Nick Jain
BG Brand Genius Genie™ Sent on 3/26/2026, 3:09:10 PM On it — working through Steps 6, 9, and 10 now. Let me start with the Libsyn descriptio...
#561: Why Storytelling Is the One Skill AI Can Never Replace, with Joe Lazer
What if the skill that made us human is the same one that will keep us relevant in the age of AI? Joe Lazauskas — CMO of Pepper, co-founder...
#560: The Story You're Afraid to Tell is the One That Changes Everything, with Rachel McCord
Don't Ever Waste a Heartbeat: How Open Heart Surgery Unlocked Rachel McCord's True Purpose What happens when the woman producing 19 shows, r...
#559: Why Tone is the Missing Link in Brand Storytelling Success, with Charly Tate
Your audience doesn't understand your message first—they feel it. In today's noisy world, tone is the hidden ingredient that makes your bran...
#558: Unlocking Message Market Match: The Secret to Predictable Profits, With Charles Gaudet
Unlocking predictable growth starts with one thing: message market match. In this episode, Park Howell welcomes Charles Gaudet—CEO of Predic...
#557: How to Be Heard: Turning Audience Pain into Business Impact, with Dan Manning
Discover how to make your message truly heard with Dan Manning, former fighter pilot, speechwriter, and military diplomat turned professiona...
#556: From Clicks to Conversions: Fixing Your Post-Click Story, with Shamir Duverseau
Unlocking Post-Click Success: How to Convert Clicks into Customers with Shamir Duverseau Are you pouring budget into digital ads, getting pl...