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#554: How Great Brand Storytelling Helps You Recruit Rockstars, With Jeff Hyman
Unlock the secret to recruiting top talent with storytelling! In this episode, Park Howell welcomes Jeff Hyman—author of "Recruit Rockstars"—to reveal how the ABT narrative framework can transform your hiring process. Di...
About This Episode
#554: How Great Brand Storytelling Helps You Recruit Rockstars, With Jeff Hyman is an episode from Business of Story by Park Howell. Unlock the secret to recruiting top talent with storytelling! In this episode, Park Howell welcomes Jeff Hy...
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Episode Details
Published Feb 9, 2026, 57:12 long, audio available.
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Questions About This Episode
What is #554: How Great Brand Storytelling Helps You Recruit Rockstars, With Jeff Hyman about?
Unlock the secret to recruiting top talent with storytelling! In this episode, Park Howell welcomes Jeff Hyman—author of "Recruit Rockstars"—to reveal how the ABT narrative framework can transform your hiring process. Discover why stories attract missionaries (not mercenaries), how to make your job postings irresistible, and the role of AI in scaling your employer brand. Whether you're an HR leader, hiring manager, or job seeker, you'll learn actionable strategies to build a team that stays for the mission, not just the money. Listen now and make your next hire a rockstar! Test the strength of your brand story on the StoryCycle Genie® for FREE. Story on! ≈Park
Where can I listen to #554: How Great Brand Storytelling Helps You Recruit Rockstars, With Jeff Hyman?
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Which podcast is #554: How Great Brand Storytelling Helps You Recruit Rockstars, With Jeff Hyman from?
#554: How Great Brand Storytelling Helps You Recruit Rockstars, With Jeff Hyman is an episode from Business of Story by Park Howell.
How long is this episode?
This episode is 57:12 long.
When was this episode published?
This episode was published on Feb 9, 2026.
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Are there related episodes from Business of Story?
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Where can I listen to #554: How Great Brand Storytelling Helps You Recruit Rockstars, With Jeff Hyman?
You can listen to #554: How Great Brand Storytelling Helps You Recruit Rockstars, With Jeff Hyman on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
#554: How Great Brand Storytelling Helps You Recruit Rockstars, With Jeff Hyman is from Business of Story by Park Howell.
What are the episode details?
Published Feb 9, 2026 and 57:12 long