Why Your Pricing Should be Based on Your Value, Not Your Hours with Filip Fucic

In Episode 122 of The Business Habitat podcast, Sam is joined once again by Filip Fucic, Founder of Lift-off, a business designed to work with professionals such as accountants, lawyers and expert freelancers to help them rise their prices closer to the value they provide to the client. In this conversation, Sam and Filip explore the dollars for hours mindset and discuss whether there has been a shift in thinking in light of evolving work practices in the last few years. They delve into the conundrum presented as experts become more efficient and produce better work in fewer hours, resulting in lower revenue as billable hours decline, and consider the benefits of pricing based on value as opposed to input. Filip provides great perspective by explaining the origins of dollar for hour pricing, and highlights why experts need to be factoring in their knowledge and experience, and the value they are delivering to their clients, when they determine their charge out rates. Using his own experience of outsourcing his accounting, Filip talk to how we often underestimate what people are willing to pay, especially when it’s something they don’t want to, or don’t have the skills to do themselves. By using the analogy of a pirate captain searching for treasure, Filip emphasises the difference in being paid for your work, versus being paid for the risk that you take on. This is a highly practical episode, filled with compelling examples set to challenge your thinking around your pricing model and the value that you are delivering in the work that you do. It’s an episode you won’t want to miss. Here at BlueprintHQ, we are here to help. We are super passionate about the professional services industry and supporting you with what you need. We are offering a short, sharp 15 minute consultation call to help you with this process. Go to

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Why Your Pricing Should be Based on Your Value, Not Your Hours with Filip Fucic is an episode from Business Habitat with Sam Dean by Sam Dean.

This episode is 00:44:42 long.

This episode was published on Nov 17, 2022.

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