Growing Your Brand with Impact, with Angela Tsai + Cristina Castro

In Episode 124 of The Business Habitat podcast, Sam is joined by Angela Tsai, Chief Marketing Office and CEO, and Cristina Castro, Chief Commercial Advisor of GYBWI – Grow Your Brand with Impact (GYBWI). Together Sam, Angela and Cristina have a fascinating conversation about entrepreneurship, doing work that you love, and finding your identity outside the corporate framework. With a long career in management consulting and on the fast track for the C-suite, Angela came to realise she’d lost her passion. Through a series of fortuitous events, Angela found herself working in her own business, but with the same time constraints and pressures that she’d aspired to escape. That’s where GYBWI came in. Angela was joined by long-time friend Cristina, whose own background in big brands and professional services equipped her to work with the team and understand the challenges of shedding the ostensible security provided by big corporate. Together they are passionate about helping clients find their purpose in a way that aligns with an enterprise that can also make money. In this conversation they discuss with Sam the statistics around business success and failure, and the practical reality of needing to create a business around products and services that are truly in demand. Sam, Angela and Cristina consider the vulnerability required to understand and develop purpose and identity, and why it’s so important to align with your business model. Working with professionals and experts in their field, Angela and Cristina challenge the mindset of trading time for money, and seek to help their clients create better business models that are both self-sustaining and thriving. This compelling episode is sure to resonate, as it explores the need for accountability and consistency in approaching any worthy goal. Angela and Cristina share their learnings and the evolution of their business, and provide tangible evidence of the importance of alignment and authenticity in creating an impactful brand. Here at BlueprintHQ, we are here to help. We are super passionate about the professional services industry and supporting you with what you need. We are offering a short, sharp 15 minute consultation call to help you with this process. Go to

You can listen to Growing Your Brand with Impact, with Angela Tsai + Cristina Castro online on Radio and Podcast. Open the player on this page to stream the available audio.

Growing Your Brand with Impact, with Angela Tsai + Cristina Castro is an episode from Business Habitat with Sam Dean by Sam Dean.

This episode is 01:04:14 long.

This episode was published on Jan 25, 2023.

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