The Channel’s Throwing a Party—Did MSPs Get the Invite?

Guests: ➡️ Matt Wren ➡️ Jasmina Mueller Location: CP Expo Summary: The channel keeps saying it’s all about partnership, but too many MSPs are asking the same question: “Are we even invited to this thing?” In this episode, Ronnell Richards sits down with Titan Cloud’s Matt Wren and industry powerhouse Jasmina Mueller for a real, raw conversation about the channel’s failure to truly embrace MSPs—and what it’s going to take to fix it. We’re talking communication gaps, performative partnerships, and why some suppliers still don’t understand how MSPs actually operate. This isn’t about blame. It’s about re-education and rebuilding relationships from the ground up—before the entire ecosystem breaks. Key Takeaways: Sales and tech must respect each other—or MSPs implode from the inside The phrase “trusted advisor” is being used by people who haven’t earned it Most vendors still don’t understand what makes MSPs tick—and that’s dangerous Fear of change is creating internal channel competition and fragmentation If we want true partnerships, we need to model the behaviors we preach Mic Drop Quote: "We say we want to partner with MSPs. But when they show up, it still feels like we just want them to resell our stuff." – Matt Wren Resources & Links: → Want real sales training that isn’t stuck in 2007? Join SayLess Academy – $39/month, no contracts. → Learn more at ronnellrichards.com Rate & Review the Show And remember: 👉 Stop talking. 👉 Start listening. 👉 Shut the hell up and sell.

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The Channel’s Throwing a Party—Did MSPs Get the Invite? is an episode from Business And Bourbon with Ronnell Richards by Business And Bourbon with Ronn.

This episode is 00:17:57 long.

This episode was published on Jul 1, 2025.

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