Duty, Honor and Fake Funnels. Let's Talk About It.

🔥 Episode Summary:This one’s not about tools or tech—it’s about leadership, candor, and calling out the BS that's quietly killing performance in the channel.Ronnell sits down with Stephen Semmelroth, a West Point grad, cybersecurity expert, and one of the most thoughtful leaders in the channel today. Together, they expose the real reasons why bad QBRs, fake funnels, and fluff relationships are still so common—and why your revenue is suffering because of it.From being hazed from space to dropping truth bombs about what it means to truly lead, Stephen doesn’t hold back. You’ll hear how mediocre leadership habits are passed down, why kindness is the ultimate leadership weapon, and why being “agile and adaptive” isn’t just military speak—it’s survival in today’s channel.Whether you're a new channel chief, a seasoned partner leader, or someone looking to finally level up, this episode is your wake-up call.🧠 What You'll Learn:Why "being kind and offering no surprises" is the leadership model you didn’t know you neededThe root cause of fake funnels (spoiler: it's not just lazy sellers)Why QBRs have become empty rituals—and what a real one looks likeThe difference between influence and real leadershipHow to build channel managers that actually build revenueThe essential mindset shift from “me” to “we”📚 Resources & Mentions:Never Lead Alone by Keith FerrazziThe First 90 Days by Michael WatkinsSayLess Academy ICP Builder Tool: Stefan Semmelroth on LinkedIn: [Insert LinkedIn link]💣 Mic Drop Moment:“The final boss of leadership is yourself. If you want to lead better—start there.” — Stephen Semmelroth🙌 Connect with Us:Want more no-BS channel sales strategies?

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Duty, Honor and Fake Funnels. Let's Talk About It. is an episode from Business And Bourbon with Ronnell Richards by Business And Bourbon with Ronn.

This episode is 00:59:47 long.

This episode was published on Jul 7, 2025.

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