Data Don’t Lie—You’re Just Not Listening

🔥 Episode Summary:They say knowledge is power, but in this episode, we’re flipping the script—because in the channel, data pays the damn bills. Ronnell sits down with DeVan Adams, aka The Analyst Alchemist, a senior analyst at Canalys, to break down the hard truths the channel community can’t afford to ignore.DeVan isn’t just watching the trends—he’s setting them. From the death of the one-trick pony partner to why AI might save or sabotage your business, this conversation gets surgical real quick.If you’re a supplier still treating your partners like cashiers…If you’re a partner still trying to sell on vibes alone…If you’re NOT thinking about how AI shifts your value prop...👀 You’re already behind.💥 In This Episode:Why 36% of partners want lifecycle-based compensation—and how to tell if they actually deserve itThe end of the “one-trick pony” partner and the rise of the multi-service MSPHow AI is both your biggest threat and your biggest opportunityWhy third-party research is the ultimate sales advantageWhat real alignment looks like between partners and suppliers🔍 What You’ll Learn:✔️ How to build a partner program based on value, not vibes✔️ How suppliers can stop recruiting ghost partners✔️ Why data-backed insights should drive every decision in the channel✔️ How to future-proof your role in an AI-driven world👤 Guest:DeVan AdamsSenior Analyst @ Canalys | "The Analyst Alchemist"🔗 Resources & Recommendations from DeVan:Channel FuturesSayLess Academy: DeVan on LinkedIn for fresh data & insights📌 Timestamps:00:00 – Intro: “Knowledge is Power… but Data Pays the Bills”03:18 – DeVan's sandwich flex & bike life in Chicago07:54 – What is an Analyst Alchemist?11:15 – Are you a partner or just a cashier?19:02 – 36% of partners want lifecycle pay—do they deserve it?25:30 – Suppliers: Stop recruiting the wrong partners32:00 – Death of the one-trick pony partner37:20 – AI: Channel savior or silent assassin?47:55 – Why real research is greater than your internal hunches55:42 – DeVan’s go-to sources for staying sharp59:20 – Final word: Knowledge is power—action is everything🚨 Like this episode?

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Data Don’t Lie—You’re Just Not Listening is an episode from Business And Bourbon with Ronnell Richards by Business And Bourbon with Ronn.

This episode is 00:47:31 long.

This episode was published on Jul 18, 2025.

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