Campaign-In-A-Coffin

🔥 Episode Summary:On this episode, Ronnell is joined by channel firestarter Heather K. Margolis—and she’s not here to play nice. Together, they torch the outdated partner marketing tactics that are still plaguing the industry. From “campaigns in a box” to MDF programs that reward mediocrity instead of potential, this one pulls zero punches.Whether you’re a supplier, a partner marketer, or a channel exec, this episode is your wake-up call. If you're still marketing like it’s 2015, you're already losing.Heather breaks down:Why most channel events fail before they even startHow to actually support partners with marketing that drives outcomesThe brutal truth about MDF misuseWhat today’s tech stack really needs to includeWhy suppliers must stop expecting “ready-to-bake cookies” and start investing in partner developmentThis is the episode you’ll be quoting in your QBRs and slacking to your marketing team. No fluff. No filters. Just hard truth and smart strategy.⏱️ Episode Breakdown:00:00 – Big Brother energy & intro to HKM03:00 – Lifetime gym therapy & fighting toxic sales culture08:30 – What fitness means to high performers15:45 – HKM’s self-care obsession (and Ronnell’s IV addiction)23:55 – Sales vs Marketing smack talk (the reunion!)26:40 – Channel wake-up call: marketing isn’t working29:00 – Campaigns in a box = marketing malpractice34:10 – Why AI-powered content is the new baseline38:45 – Why MDF is broken and how to fix it42:00 – Stop wasting money on events with no ROI47:15 – Real examples of what partner support should look like53:00 – Minimum viable tech stack for channel suppliers58:20 – Heather’s Hermozi moment: “Heather knows her sh*t”1:02:00 – Final thoughts and where to find HKM🧠 Featured Guest:Heather K. MargolisFounder, Channel Maven Consulting▶️ Connect with Heather on LinkedIn: Learn more: Boost Your Sales PerformanceThink your partner marketing strategy might be stuck in the past? Ronnell can help with a Sales Gap Assessment check out ronnellrichards.com or level up your team with online courses at sayless.academy.🔔

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Campaign-In-A-Coffin is an episode from Business And Bourbon with Ronnell Richards by Business And Bourbon with Ronn.

This episode is 00:56:00 long.

This episode was published on May 12, 2025.

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