Ep 542 The 15X Multiple That Let Him Walk Away in 12 Months

At some point every founder needs to ask a simple question: is it better to own a big slice of a small pie, or a smaller slice of a bigger pie? In this week's episode, we hear from someone who chose a smaller slice of a bigger pie. Simon Lorenz co-founded Klara, a patient communication platform for medical practices, and raised roughly $32 million across six rounds of outside capital before selling to ModMed at 15 times forward revenue. The path there was not a clean one. Every funding round was painful. Most of them came down to a single term sheet, take it or leave it, because an early valuation had set an equity story Simon spent years chasing. He hired salespeople he later had to fire. He took on an apparatus he could not easily shut off. And when ModMed's CEO first reached out, Simon almost ignored the email because the company had finally started humming and he was preparing another round. What turned a distraction into a deal was Simon's willingness to act genuinely uninterested, which pulled ModMed up to a price that made his eyeballs pop out. What let him walk away twelve months after closing was a single clause his lawyer negotiated into the contract.

You can listen to Ep 542 The 15X Multiple That Let Him Walk Away in 12 Months online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep 542 The 15X Multiple That Let Him Walk Away in 12 Months is an episode from Built to Sell Radio by Hosted by John Warrillow, the creator of The Value Builder System™..

This episode is 01:08:04 long.

This episode was published on Apr 17, 2026.

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