Car Ads Are Broken? The EV Hype, SUVs & Jaguar’s Rebrand! ft. Ashish Jha

This week Brewing Talks with Madhulika is joined by Ashish Jha, a seasoned media professional, about advertising and marketing trends in the automotive industry. They examine the evolution of these trends over the years, especially with the rise of electric vehicles. The discussion spans the impact of historical automotive advertising, the emotional connection between consumers and car brands, the effectiveness of current strategies, and the importance of storytelling in advertising. They assess Jaguar's recent rebranding efforts and discuss gender stereotypes, concluding with the need for innovative and inclusive approaches in automotive advertising. CHAPTER MARKERS (00:00) - Introduction (01:20) - Evolution of the Automotive Industry (From Ambassadors & Fiats to Electric Mobility) (03:26) - Changing Customer Preferences (EVs Beyond Just a Fad) (07:02) - Advertising & Messaging Trends (Lack of Environmental Focus) (08:12) - History of Automotive Advertising in India (Maruti 800, Tata & Bajaj's Role) (14:20) - The Power of Emotional Storytelling in Ads (16:37) - Critique of Current Automotive Advertising (Lack of Creativity & Differentiation) (25:49) - Impactful Content & Advertising Strategies (Lessons from Porsche & Datsun) (30:21) - Jaguar's Rebranding Strategy (Does It Work?) (42:02) - The Electric Car Movement (Has Demand Plateaued?) (44:49) - Brand Building Done Right (BMW Films & Kia's Strategy) (47:45) - The SUV Boom (Are They All Real SUVs?) (53:03) - Breaking Gender Stereotypes in Auto Advertising (57:03) - Women's Growing Role in the Automotive Industry (63:12) - Conclusion You can

You can listen to Car Ads Are Broken? The EV Hype, SUVs & Jaguar’s Rebrand! ft. Ashish Jha online on Radio and Podcast. Open the player on this page to stream the available audio.

Car Ads Are Broken? The EV Hype, SUVs & Jaguar’s Rebrand! ft. Ashish Jha is an episode from Brewing Talks by Ep.Log Media.

This episode is 52:41 long.

This episode was published on Feb 13, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Brewing Talks when more episodes are available from the podcast feed.