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Remember watching an ad that bought tears in your eyes, that interesting branding that made you buy the product, how simply a video content on social media made you change your perception ab...
In this episode of Brewing Talks , we dive into the dynamic world of digital content with Saugata Bagchi , Global Head – Digital Conte...
In this thought-provoking episode of Brewing Talks , host Madhulika sits down with C Lekha , an Independent Corporate Communication Consulta...
This week Brewing Talks with Madhulika is joined by Ashish Jha, a seasoned media professional, about advertising and marketing trends in the...
In this episode of Brewing Talks , we explore the dynamic landscape of digital advertising with John Horn, CEO of Stub Group. Learn how busi...
In this power-packed episode of Brewing Talks , Abhishek Shetty, Head of Brand Marketing at Swiggy Instamart, spills the secrets behind mast...
In this insightful episode, we dive into the evolving world of agency culture with Akhilesh Ramachandran, Executive VP at FCB India. Akhiles...
In this inspiring episode of Brewing Talks , we explore the art of discovering and defining your brand's purpose with Preeti Vyas, Chairwoma...
In this episode of *Brewing Talks*, we sit down with Mallika Bhagat, Senior Features Editor at Times Now, to explore the ever-evolving trave...
In this insightful episode, we dive deep into measuring ROI in marketing with Vikram Berry, Area Director of Marketing & Communications, Sou...
With the festive season approaching, Season II of Brewing Talks opens with a burst of crackers, discussing how brands can stay relevant duri...
We’re back and ready to stir up your marketing insights with the launch of Season 2 of Brewing Talks! Hosted by Madhulika, this season promi...
Online shopping has taken a new shape during and post-Pandemic. Consumers are now online- be it for consuming content or for shopping for th...
Learnings make a marketer perfect! So here's presenting 'Confessions of a marketer' on Brewing Shots. Host Madhulika shares her mistakes, ra...
Kid's community forms a huge part of every content marketer's agenda. Creating content for kids has undergone several changes, building it u...
This episode of Brewing Shots highlights the importance of gearing up for the coming period and how marketers need to prepare for the remain...
Personal branding was never so important as much as it is today. With a very interesting conversation with Vaishali Wagle, this episode of B...
We celebrate 25 episodes of this wonderful creative conversation around marketing, brands, media and businesses. This 25th episode of the Br...
Has the concept of creativity changed post-Covid? What reality check did agencies go through during this phase? What is the storytelling app...
The world is consuming content, shopping, sharing on mobile. It is important to know why and how mobile-first strategy is working for brands...
Smelling the freshness of a new book while flipping pages- has this act now migrated to swiping pages on e-book? And does this change the wa...
From the very successful show Brewing Talks, we now present to you Brewing Shots- a capsule series with some insights on case studies and le...
With the growth of digital media, we have seen an upsurge in influencer marketing. With the new ASCI guidelines, what will influencer-genera...
Every marketer revisited their marketing strategy during the Covid-19 period. We have heard about the different campaigns launched during th...
This episode featuring Theron Carmine de Sousa (TC) revolves around the theme of 'design thinking. Organisations are slowly waking up to und...
2020 and now 2021 has taught many lessons to the brand. The way things changed so drastically made marketers realise where they were going r...
Flaunting a new upmarket watch brand, taking selfies in luxury hotels as the backdrop, shopping till you drop! Consumers have indulged in so...
Corporate social responsibility (CSR), social cause, philanthropy, we are quite familiar with these terms. CSR is nothing new and has been a...
11th May is celebrated as National Technology Day. India has over the years progressed immensely in the field of technology and science. How...
Building a brand is not easy, rejuvenating a brand- even more difficult. . Overcoming challenges requires a vision, a smart plan and most im...
Food & Beverage and the restaurant industry is undergoing tremendous changes and challenges in the current time. India is a foodie's market...
Creating community with your loyal customers is what every brand aspires for. Community-based marketing is trending today. How can brands be...
Our day starts and ends with checking our social media feed updates. Even as marketers we are constantly browsing the channels to keep up wi...
'Start-Ups' is a buzzing word. We often hear new start-ups taking birth and it does take an amount of perseverance and planning to create a...
We all have grown up listening to stories. Stories were and will always remain an integral part of our life. And now with the growing digita...
The credible way of promoting or talking about a brand or an individual is Public Relations (PR).PR shapes perception creates goodwill and s...
What was marketing in the pre-digital era? How has digital and design thinking shaped in improving the consumer experience? What are the cur...
Know how marketing works in the Fast-moving goods (FMCG) industry. Does emotional advertising work? What's the shift in consumer behavior po...
It is important to have a vision and more important to move forward with determination to give life to the vision. Planning a new venture or...
As humans, we live to live in our comfort zone. We apply the same thinking in our business and in our profession. We are planners, we like t...
We all love to travel, dine out, to stay in the finest of hotels. We love to experience, to create memories and moments. In this episode let...
The world is changing, so is the consumer. Analytics is the key to know more about this consumer and shape up your strategy accordingly. How...
Remember watching an ad that bought tears in your eyes, that interesting branding that made you buy the product, how simply a video content...