Buffer: Building Brand Transparency w/ Ash Read

Buffer is a social media management company serving small businesses, and it's especially known for one thing: radical transparency. From the start, the company has openly shared revenue numbers and the ups and downs of building the business. This transparency extends to its two podcasts: the Science of Social Media and Breaking Brand . The podcasts serve different purposes and are produced quite differently, but there is one commonality: each places a premium on providing value to the audience. In this episode of Brands That Podcast, Ash Read, Buffer's Editorial Director, sits down with Erik to discuss: Why podcasts are valuable (even if audience growth is slower than a blog) Transparency as a tool for growth How to get creative with your podcasting style Being resourceful with your podcast content And a ton more. As always, hope you enjoy it and use it to grow your own brand.

You can listen to Buffer: Building Brand Transparency w/ Ash Read online on Radio and Podcast. Open the player on this page to stream the available audio.

Buffer: Building Brand Transparency w/ Ash Read is an episode from Brands That Podcast by Lemonpie.

This episode is 46:53 long.

This episode was published on Dec 10, 2020.

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