Purdue: Podcasting for Universities w/ Kate Young

In this week’s episode, we talk with the host, writer, and producer of This is Purdue, Kate Young, about why a university like Purdue would start a podcast. You’ll hear how they measure success, what their goals are with the podcast, how it impacts growth at the university, and how they grew to 116,000 listeners in 2021. Guest-at-a-Glance Name: Kate Young What she does: Host, writer, and producer of the This is Purdue podcast Connect with her: LinkedIn Key Takeaways Use YouTube as a way to grow your podcast. Don’t forget about YouTube when it comes to sharing your podcast. Particularly, if you record video versions of your episodes. The Purdue team uses a mix of organic and paid strategies to boost their podcast views by taking an entire 40-minute interview, optimizing the titles and descriptions, and also uploading the audio version of the podcast using Wavve or Headliner. They’ve seen a 195% increase in downloads using this strategy. Podcasting allows you to tell a more personal story. Purdue uses their podcast as a pure brand play. Rather than writing these stories, they bring on faculty, alumni, and students so listeners can hear these stories directly from the voices making an impact on their school. Not only does this create a sense of community within students, but it also connects alumni and faculty back to their alma mater. You can reach older alumni by sharing the podcast RSS feed on Facebook. Some of the older alumni might not be as familiar with podcasts or podcast apps. So in order to reach that audience, the Purdue team connects the podcast’s RSS feed to Facebook so people can listen directly from that platform. YouTube would be another great way to reach an audience who might be less likely to

You can listen to Purdue: Podcasting for Universities w/ Kate Young online on Radio and Podcast. Open the player on this page to stream the available audio.

Purdue: Podcasting for Universities w/ Kate Young is an episode from Brands That Podcast by Lemonpie.

This episode is 40:14 long.

This episode was published on May 11, 2022.

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