From £14M -> $100M: How TRIP is Building a Truly Global Brand

Today I’m absolutely thrilled to have Olivia Ferdi , CEO and co-founder of TRIP , join us once again on fhe show. Since her last appearance on Brand Growth Heroes , TRIP has skyrocketed from around £14 million in annual sales to a projected $100 million this year. In this episode, Olivia shares with me how she and her team have achieved incredible growth, from blending CBD drinks in their kitchen as newlyweds to leading a global brand that’s changing how we think about calm, wellbeing, and soft drinks. We talk about: How TRIP’s super impressive recent raise came together and what it means for the next stage of growth Expansion and growth in the US marker Building a globalbrand around the feeling of calm The power of consumer insight and innovation in scaling fast Balancing bold ambition with authenticity, motherhood, and leadership How Olivia herself has evolved from lawyer to founder and the hidden ‘superpowers’ she’s discovered along the way- and how you can find yours too What struck me most in this conversation is Olivia’s honesty about growth, instinct, and personal transformation. She reminds us that every one of us might have a hidden superpower we haven’t yet discovered, and that’s both liberating and exciting. If you enjoy this episode, please like, follow, or

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From £14M -> $100M: How TRIP is Building a Truly Global Brand is an episode from Brand Growth Heroes by Brand Growth Heroes Mini MBA.

This episode is 45:26 long.

This episode was published on Nov 11, 2025.

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