The Music Industry's BIGGEST Problem (And How To Solve It) Bobby Owsinski's Inner Circle Ep. 609

Why Do Musicians Still Struggle to Grow a Fanbase in 2026? This week on Bobby Owsinski's Inner Circle, Prospect Hill drummer and FanFlowy co-founder Mark Roberge reveals how the music industry still lacks the systems that every other business takes for granted. From cost-per-acquisition to automated fan engagement, Mark shares why most artists burn out - and how FanFlowy was built to fix that. If you're serious about building a music career that scales, this is a must-listen. KEY TAKEAWAYS • The music industry lacks core systems like cost-per-acquisition tracking • Why so many talented artists give up before making it • How FanFlowy automates fan engagement, growth, and nurturing • The role of DMs, funnels, and targeted ads in fanbase building • Why Spotify and YouTube followers are harder to grow than monthly listeners • How conversation trees inside Instagram helped convert fans • Why “real” content outperforms polished production in ad strategy • The importance of mental toughness and staying power in music • How Indie Artist Compass maps the path to real income from music • The dangers of relying too much on AI-generated music BEST MOMENTS 00:00:10. “That’s Mark Roberge, rock drummer and co-founder of FanFlowy.” 00:00:19. “They’re losing because the workload is so crushing.” 00:01:44. “It’s not just make your music and then go play live. It doesn’t work like that.” 00:03:01. “Every other industry has this and the music industry did not.” 00:05:14. “The hardest one to grow is the follower count on Spotify and the subscriber count on YouTube.” 00:06:02. “They went from a ghost town to hundreds of messages in their DMs.” 00:10:56. “The migration thing is a big deal. Do you have a way to do that?” 00:13:20. “I want all the marketing to happen as well.” 00:21:08. “I just gave you the foundation. Get the foundation laid, get it set up.” 00:30:23. “If you really want this bad, you have to be all in and you have to take the hits.” Also, a video version of this podcast is now available on YouTube as well. Ad link: Explore The Mixing Engineer’s Handbook (6th Edition) , the go-to guide for modern mixing. Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world. 📌 Explore Bobby’s best-selling books 🎙️ Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course 🎧 Discover more mixing and production courses 📲 Follow Bobby for more tips, insights, and updates: Facebook LinkedIn Instagram Bluesky 🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app. Music. Business. Creativity. Straight from the Inner Circle. Produced by APodcastGeek

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The Music Industry's BIGGEST Problem (And How To Solve It) Bobby Owsinski's Inner Circle Ep. 609 is an episode from Bobby Owsinski's Inner Circle Podcast by Bobby Owsinski.

This episode is 32:10 long.

This episode was published on Jan 27, 2026.

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