How Ben Montague Is Saving the World's Greatest Guitar Shops Bobby Owsinski's Inner Circle Ep. 621

What happens to iconic guitar shops when the founders want to step away, and who makes sure those legendary brands do not disappear? In this episode of Bobby Owsinski’s Inner Circle Podcast, Bobby talks with Ben Montague, Founder and CEO of The North American Guitar Global, TNAG, about vintage guitars, legacy music retail, trusted online selling, and the future of some of the world’s most respected guitar stores. Ben shares how he went from touring musician and guitar trader to building The North American Guitar, expanding into Nashville, partnering with Carter Vintage, and acquiring Norman’s Rare Guitars. Along the way, he explains why trust is everything in the vintage guitar market, how customer relationships still drive high-end instrument sales, and why preserving great retail brands matters to the entire music industry. This is a fascinating conversation about guitars, entrepreneurship, collectibles, and the people behind the stores that shape music history. Guest links and episode links: LinkedIn Carter Vintage Norman’s Rare Guitars YouTube TNAG Global acquires Norman’s Rare Guitars Ad link: Explore The Mixing Engineer’s Handbook (6th Edition) , the go-to guide for modern mixing. Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world. 📌 Explore Bobby’s best-selling books 🎙️ Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course 🎧 Discover more mixing and production courses 📲 Follow Bobby for more tips, insights, and updates: Facebook LinkedIn Instagram Bluesky 🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app. Music. Business. Creativity. Straight from the Inner Circle. Produced by APodcastGeek

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How Ben Montague Is Saving the World's Greatest Guitar Shops Bobby Owsinski's Inner Circle Ep. 621 is an episode from Bobby Owsinski's Inner Circle Podcast by Bobby Owsinski.

This episode is 36:24 long.

This episode was published on Apr 21, 2026.

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