Radio and PodcastRadio and PodcastLive Radio & Podcasts
Increasing Interest in Diverse-Owned and Targeted Media artwork
Business

Increasing Interest in Diverse-Owned and Targeted Media

Beyond Profit Podcast by Association of National Advertisers

Jun 25, 20240:30:55Business

While total advertising spend in the U.S. last year, excluding programmatic, B2B, trade, and local cable, declined 2 percent versus 2022, overall ad investment in diverse-owned media outlets increased 9 percent, reaching...