How to Shift to a Purpose Economy

As partner and CEO at Junxion, an award-winning consultancy and certified B Corp, Mike Rowlands doesn’t need convincing about the shifting role of business. He believes that to meet the high expectations of customers, companies must develop a social purpose that leads to a greener, more socially just economy. Brands that fail to meet their obligations to society, he maintains, will simply fall by the wayside. However, becoming purpose-led is more challenging than ever. According to a survey by the ANA Center for Brand Purpose and The Internationalist, 76 percent of marketers said it is more difficult now to build a truly purposeful brand than in the past, and 71 percent said purpose is more difficult to express authentically through marketing and advertising. Even more troubling, 76 percent of respondents said a purpose gap exists now between companies’ state values and the actions they take. In this final episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose , Mike joins host Ken Beaulieu to discuss the myriad issues at play and how to shift to a purpose economy. Based in Vancouver, Canada, Mike is accomplished entrepreneur, consultant, and advisor who has spent more than 20 years working to catalyze social responsibility and sustainability with organizations on four continents.

You can listen to How to Shift to a Purpose Economy online on Radio and Podcast. Open the player on this page to stream the available audio.

How to Shift to a Purpose Economy is an episode from Beyond Profit Podcast by Association of National Advertisers.

This episode is 0:31:30 long.

This episode was published on Jan 7, 2025.

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