Retail’s Biggest Shopping Festival: The Singles’ Day Opportunity with AliExpress Reimagining Retail

On today’s podcast episode, we discuss why the mega shopping festival Singles’ Day is so much larger than Prime Day, how the event is more interactive, and how US retailers and brands can start capitalizing on Singles’ Day as a cultural moment, a marketing opportunity, and a demand driver. Tune in to hear the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Christopher Carl, Head of Marketing & Commercial Strategy for the US at AliExpress (Alibaba Group). Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: 2026 EMARKETER

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Retail’s Biggest Shopping Festival: The Singles’ Day Opportunity with AliExpress Reimagining Retail is an episode from Behind the Numbers: an eMarketer Podcast by EMARKETER.

This episode is 23:32 long.

This episode was published on May 20, 2026.

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