037: Kiss & Makeup - Building Business as a Social Media Influencer

Casey Donner is the founder of Kiss and Makeup, a Beauty Boutique. But she is also a local social media influencer in her city, leveraging her accounts to connect with followers and brands in her area about beauty, makeup, and more. In this episode we talk about: Building a business through contractors instead of employees How she handles being a local "social media influencer" and what makes a successful social media influencer event The battle against the changing Facebook algorithm How she targets prospective clients with Facebook ads The importance of transparency in building a brand The creepy and dark side of social media Learn more about Casey and her business on Facebook at

You can listen to 037: Kiss & Makeup - Building Business as a Social Media Influencer online on Radio and Podcast. Open the player on this page to stream the available audio.

037: Kiss & Makeup - Building Business as a Social Media Influencer is an episode from Bar Napkin Business by Ali Schwanke and Matt Taylor.

This episode is 25:46 long.

This episode was published on Mar 22, 2018.

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