027: Social Assurance - Why challenges are required to build trust

Ben Pankonin is the CEO and Cofounder of Social Assurance, a marketing and software company that helps financial brands market with confidence. In this interview with Ben, we dig into the concept of trust - and why it takes admitting that you've been through a challenge in order to build it. We also talk about the foundational elements of a good story and why conflict, or "the hard stuff", in inevitable in building a brand that people want to follow. Ben has been recognized as the Silicon Prairie News 2017 Executive of the Year, Lincoln Chamber of Commerce 2017 Entrepreneurial Spirit Award Winner, and Pipeline Innovator of the Year. Learn more about Social Assurance at

You can listen to 027: Social Assurance - Why challenges are required to build trust online on Radio and Podcast. Open the player on this page to stream the available audio.

027: Social Assurance - Why challenges are required to build trust is an episode from Bar Napkin Business by Ali Schwanke and Matt Taylor.

This episode is 32:41 long.

This episode was published on Dec 28, 2017.

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