What Happens When You Stop Drinking and Start Building

: Dry January + finding inspiration in the group chat can lead to a compelling fresh start. In this week’s episode of The Business of You series, I'm joined by the founders of Sensori. Three best friends who took their business idea out of the group chat and into the world. Built on their shared curiosity around wellness, Shanna, Ashlyn, and Darean built a fast-growing functional beverage brand. We talk about what it really looks like to build a business with your friends, the messy middle of figuring it out as you go, and why sometimes the smartest move is to move fast and trust that you’ll figure the rest out along the way. From putting the first formulation on a credit card to raising their first round of capital and navigating the very real challenges of scaling a product business, this conversation highlights the what it actually takes to go from idea to execution without sugarcoating or glamorizing the early stages. This episode is for you if: You’ve thought about starting something with your friends and wondered if the idea in the group chat could become a real business. You’re curious what it actually takes to launch a physical product. You want an honest look at funding a business and betting on yourself. You’re interested in cutting back on alcohol. You want to understand how founders handle selling out of inventory. You want insight into scaling from DTC to retail and distribution. You’re building a brand and trying to turn audience into revenue. Episode Links: To learn more about Sensori visit: Follow Sensori on Instagram: Follow Sensori on TikTok: Read Darean’s pick, Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies by Chris Yeh and Reid Hoffman Sponsors: FP Movement: Visit fpmovement.com to shop their full line of activewear and workout gear. Nutrafol: For a limited time, Nutrafol is offering our listeners $10 off your first month’s subscription and free shipping when you go to nutrafol.com and enter the promo code BALANCEDLES. Honeylove: Save 20% Off Honeylove by going to honeylove.com/LUCKY ! Nuuly: Upgrade your wardrobe by subscribing to Nuuly. Nuuly is an incredible value at $98 for any 6 styles, and right now you can get $28 off your first month when you sign up at nuuly.com and enter code LUCKY at checkout. Square: Right now, you can get up to $200 off Square hardware at square.com/go/lucky Connect with Les: Ready to apply what you hear?

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What Happens When You Stop Drinking and Start Building is an episode from Balanced Black Girl by She's So Lucky.

This episode is 01:03:06 long.

This episode was published on Mar 17, 2026.

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