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#352: Lighting That Sells: How to Sell the Experience, Not Just the Fixture artwork
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#352: Lighting That Sells: How to Sell the Experience, Not Just the Fixture

Automation Unplugged Podcast by Ron Callis

Apr 22, 202601:12:32Technology

SHOW NOTES We cover: The Four Experiences of Light — and how each plays a distinct role in how people live, relax, and interact with their spaces How to sell lighting without selling products, using real-world examples l...

About This Episode

#352: Lighting That Sells: How to Sell the Experience, Not Just the Fixture is an episode from Automation Unplugged Podcast by Ron Callis. SHOW NOTES We cover: The Four Experiences of Light — and how each plays a distinct role in how people...

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Published Apr 22, 2026, 01:12:32 long, audio available.

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