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Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron s...
SHOW NOTES In this episode, Shawn and I discussed: How implementing a structured operating system and focusing on core values allowed Shawn...
SHOW NOTES We cover: The Four Experiences of Light — and how each plays a distinct role in how people live, relax, and interact with their s...
SHOW NOTES In this episode, Corby and I discussed: Why trying to handle your own marketing and web design is often the worst business decisi...
SHOW NOTES During this webinar, you’ll hear from myself and Russell Warnhoff, Custom Integration Manager at Sony. We cover: Why projection i...
SHOW NOTES In this episode, Doug and I discussed: How his background in luxury goods like wine and art allows him to connect emotionally wit...
SHOW NOTES Host Ron Callis announces an exciting update to the Automation Unplugged lineup. Starting in June, the podcast's fourth episode e...
SHOW NOTES In this episode, Scott and I discussed: The evolution of his career from AV integration business owner, to 18 year career with Cr...
SHOW NOTES We cover: What a true “luxury experience” looks like across multiple touchpoints — from your branding, imagery, and website to in...
SHOW NOTES In this episode, Phil, Pat, and I discussed: Their 35-year journey from a startup to one of Hawaii’s most respected integration f...
SHOW NOTES This episode is hosted by Kat Wheeler, and together she and Adam dive into: How to identify the AI tools that actually make a dif...
SHOW NOTES In this episode, Tony and I discussed: Seura’s evolution from outdoor TVs to its leadership in mirror technology Why lighted mirr...
SHOW NOTES We cover: Why “design consultant” beats “contractor” — and how charging for consultation and design services can instantly elevat...
SHOW NOTES In this episode, Joe and I discussed: His transition from integrator to manufacturer — and what he’s learned on both sides of the...
SHOW NOTES This episode is hosted by Kat Wheeler, and together she and Stephen dive into: Real-world scenarios where sales and marketing eit...
SHOW NOTES In this episode, Tom and I discussed: What's new at Lightapalooza 2026 in Austin, TX: Education and certifications, education tra...
SHOW NOTES This episode is hosted by Kat Wheeler, and together she and Andrew explore: What separates a company that lives its values from o...
SHOW NOTES In this episode, Carley and I discussed: How thoughtful design and technology can beautifully coexist The importance of early col...
SHOW NOTES We talk about: Key highlights, milestones, and moments that shaped One Firefly in 2025 The successes we’re most proud of this pas...
SHOW NOTES In this episode, Steve and I discussed: How Liaison scaled from a single market to a national presence Lessons learned from acqui...
SHOW NOTES In this episode, Kris and I discussed: How Red5 helps clients navigate security in an increasingly connected and vulnerable world...
SHOW NOTES In this episode, Kayla and I discussed: How the Certified Showroom Dealer program helps integrators grow visibility and engagemen...
SHOW NOTES This conversation is hosted by Kat Wheeler, and together they explore: How AV integrators can smooth out feast-or-famine sales cy...
SHOW NOTES In this episode, Ari and I discussed: How Sonance continues to innovate, from architectural speakers to their recent expansion in...
SHOW NOTES During this panel, you’ll hear from: Myself — Ron Callis, CEO of One Firefly Matt Bernath, President of VITAL, LLC Joseph Kolchin...
SHOW NOTES In this episode, Kathleen and I discussed: Her lifelong connection to the AV industry and how it shaped her leadership style What...
SHOW NOTES This episode is hosted by Kat Wheeler, and together she and Cameron dig into: The difference between metrics that matter and vani...
SHOW NOTES Together, we explore: Why physical marketing still resonates in a digital-first world How LuxePost combines luxury creative with...
SHOW NOTES In this episode, Isar and I discussed: Why most leaders are still in the early stages of AI adoption Practical ways integrators a...
SHOW NOTES In this episode, Chris and I discussed: How culture, process, and profitability fuel growth at Acoustic Design Systems Why market...
SHOW NOTES In this episode, Chris and I discussed: The evolution of HiFi Buys from a neighborhood shop to a destination for music lovers acr...
SHOW NOTES In this episode, we talk about my journey building One Firefly over the past 18 years, lessons learned from both wins and setback...
SHOW NOTES This conversation is hosted by Kat Wheeler, and together they discuss: Why follow-up is the missing link between clicks and custo...
SHOW NOTES In this episode, John and I discussed: The strategy behind building both AV and electrical divisions How industry peer networks h...
SHOW NOTES You’ll hear from me as I guide you through several key topics around on- & off-site SEO, including: Best practices for writing un...
SHOW NOTES In this episode, Andres and I discussed: His journey from teenage AV enthusiast to leading a global integration firm Maxicon's ap...
SHOW NOTES This conversation is hosted by Kat Wheeler, and together they explore: Why so many AV dealers struggle to develop a clear marketi...
SHOW NOTES In this episode, Jay and I discussed: His evolution from startup founder to leading a luxury smart home brand in Beverly Hills Th...
SHOW NOTES In this webinar, we’ll cover: Why we created Amplify People and how we differ from traditional recruiters The components of our s...
SHOW NOTES In this episode, David and I discussed: His journey from drummer and studio builder to integration business owner His role transf...
SHOW NOTES Here are just a few things you’ll hear them dive into: When to stop DIYing and bring in outside help The marketing tasks integrat...
SHOW NOTES In this episode, David and I discussed: Why lighting is still a massive untapped opportunity for integrators The challenge of sca...
SHOW NOTES In our hour-long session, we cover: How to define your Ideal Customer Profile (ICP) so every piece of content attracts your best-...
SHOW NOTES In this episode, Matt and I discussed: How integrators can break through growth plateaus and build a business they love The three...
SHOW NOTES This episode is hosted by Kat Wheeler, and together she and Deby cover a lot of ground. Here are just a few things you’ll hear th...
SHOW NOTES In this episode, Jaime and I covered a range of engaging topics, including: How he transitioned from a corporate career into entr...
SHOW NOTES You’ll hear from: Myself — Ron Callis, CEO of One Firefly Matt Bernath, President of VITAL, LLC Joseph Kolchinsky, CEO of OneVisi...
SHOW NOTES In this episode, Travis and I covered a range of engaging topics, including: How he systematized his business for scalability whi...
SHOW NOTES You’ll hear from me as I guide you through several key topics, including: How the introduction of AI has impacted search engine o...
SHOW NOTES In this episode, Jesse and I discussed: How Midtown is elevating executive video and streaming setups Award-winning immersive pro...
SHOW NOTES Here’s what’s coming up in today’s episode: Why storytelling beats sales pitches on social How video is dominating in 2025—and ho...