#365: Robert Haecker of Triphase Technologies on 30 Years of Hard-Won Lessons
This is Automation Unplugged, and I'm Ron Callis. My guest today is Robert Haecker, founder and president of Triphase Technologies out of Zi...
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Automation Unplugged Podcast
Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron s...
Episodes
20 of 295 episodes
#364: Ask AI to Teach You AI — Mike Wilson's Playbook for Getting Started
This is Automation Unplugged, and I'm Ron Callis. We are back with another AI Insights episode, our monthly series dedicated to exploring ho...
#363: How to Get Out of the Sales Seat — Ollie Tuffney's Blueprint for Building a Sales Machine
This is Automation Unplugged, and I'm Ron Callis. My guest today is Oliver Tuffney, Founder of Sales Velocity, a company helping B2B busines...
#362: The Power of Vulnerability: Jason Zuniga on Peer Groups and Second Chances
This is Automation Unplugged, and I'm Ron Callis. My guest today is Jason Zuniga, owner of Austin Home Systems. Jason founded Austin Home Sy...
#361: The Authority Engine: Using Video, Case Studies, and Imagery to Prove Your Premium Value
This is Automation Unplugged, I’m Ron Callis. Today, we’re bringing you a webinar One Firefly co-hosted with our partner Lutron in May 2026,...
#360: Speed, Precision, and the Business of Custom Integration with Jonathan Smith
This is Automation Unplugged, and I'm Ron Callis. My guest today is Jonathan Smith, owner and founder of Fusion Automation Systems and Techn...
#359: Blake Urmos on Building AI Tools for the Low-Voltage Industry
This is Automation Unplugged, and I’m Ron Callis. Today’s episode marks something new for Automation Unplugged. This is the very first editi...
#358: From $4M to $20M- David Wexler on How EOC Audio Built a Powerhouse Culture
This is Automation Unplugged, and I'm Ron Callis. My guest today is David Wexler, Senior Director at EOC Audio. David’s journey in the indus...
#357: The Missing Layer of the Smart Home: How to Position and Sell Smart Ceiling Fans
This is Automation Unplugged, I’m Ron Callis. Today, we’re bringing you a webinar One Firefly co-hosted with our partner WAC Group in Februa...
#356: Revolutionizing MDU Solutions and Embracing the AI Frontier with Hally Patel of RDB Energy
This is Automation Unplugged, and I'm Ron Callis. Our guest today is Hally Patel, CFO and Business Development lead at RDB Energy, a turnkey...
#355: From Pro Golf to Pro Integration with Jeremey Jeansonne
This is Automation Unplugged, and I'm Ron Callis. My guest today is Jeremey Jeansonne, the founder of MDAV, a fast-growing audio/video compa...
#354: AI Is Deciding Who Gets Found Online. Will It Recommend You?
This is Automation Unplugged, I’m Ron Callis. Today, we’re bringing you a webinar from One Firefly focused on one of the biggest shifts happ...
#353: Leading Through Innovation: AI, Video Walls, and Servant Leadership with Shawn Hansson
This is Automation Unplugged, and I'm Ron Callis. Our returning guest today is Shawn Hansson, the CEO and founder of Logic Integration. Base...
#352: Lighting That Sells: How to Sell the Experience, Not Just the Fixture
SHOW NOTES We cover: The Four Experiences of Light — and how each plays a distinct role in how people live, relax, and interact with their s...
#351: Stepping Out of Your Own Way- Corby Vickers on Scaling Through Service Plans and Smart Marketing
SHOW NOTES In this episode, Corby and I discussed: Why trying to handle your own marketing and web design is often the worst business decisi...
#350: The Big Screen Experience for Big Profits: Why Projectors Belong in Your Lineup
SHOW NOTES During this webinar, you’ll hear from myself and Russell Warnhoff, Custom Integration Manager at Sony. We cover: Why projection i...
#349: Selling Emotion, Not Gear — Mastering the Luxury Experience with Doug Dushan
SHOW NOTES In this episode, Doug and I discussed: How his background in luxury goods like wine and art allows him to connect emotionally wit...
AU Special Announcement
SHOW NOTES Host Ron Callis announces an exciting update to the Automation Unplugged lineup. Starting in June, the podcast's fourth episode e...
#348: Scott Smith on Scaling Your Business through Lighting Partnerships
SHOW NOTES In this episode, Scott and I discussed: The evolution of his career from AV integration business owner, to 18 year career with Cr...
#347: Owning Your Luxury Market — Strategies for Winning More High-Value Projects
SHOW NOTES We cover: What a true “luxury experience” looks like across multiple touchpoints — from your branding, imagery, and website to in...