The New State-Changers: Navigating the Multi-Billion Dollar Shift Away from Alcohol With Coach Matt

Are you witnessing the "marginalization" of alcohol in real-time? Coach Matt explores a massive cultural shift, similar to the decline of cigarettes 20 years ago, where high achievers are trading toxins for intentional brain chemistry . Discover the economic data behind Gen Z's 20-30% drop in drinking and the fragmented market of state-changers now replacing alcohol's role in social ritual, mood regulation, and stress relief . This episode breaks down the explosion of functional beverages, adaptogenic drinks, and the wellness economy , providing a roadmap for repurposing your "drinking budget" into high-performance lifestyle choices that strengthen your alcohol-free edge . Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: ★ - Learn more about Project 90: ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here:

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The New State-Changers: Navigating the Multi-Billion Dollar Shift Away from Alcohol With Coach Matt is an episode from Alcohol-Free Lifestyle by James Swanwick.

This episode is 19:59 long.

This episode was published on Apr 27, 2026.

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