Setting a New Standard for Women in Insurance with Marissa Winkelman

On this episode of Agency Nation Radio, we meet Marissa Winkelman, managing partner of Webb + Winkelman in Grove, Oklahoma. Winkelman entered the insurance industry in 2012 as a receptionist at Webb Insurance and quickly realized the role wasn’t the right fit. After transitioning to a back-office position, she focused on learning the business and working her way up. By 2023, Winkelman became a managing partner of the rebranded Webb + Winkelman Insurance Company, aiming to build a culture where women can thrive. Two years later, she earned the Outstanding Female Agency Principal honor in the Liberty Mutual 2025 Agent for the Future Awards. “I’m hoping to change the standard for working moms in our industry,” Winkelman says. “That’s really the goal in an industry that used to be so male-led and male-centered.” Throughout the episode, Winkelman discusses her agency’s maternity program, what they have planned for Women’s History Month and how they give back to their community. Agency Nation Radio is where insurance professionals turn on the mic and share unscripted stories about leadership, technology, marketing, success and failure—stories that helped make them the professionals they are today. From Main Street USA to the pages of Independent Agent magazine—we’ve got the stories you want to hear. For more, catch Agency Nation Radio on your favorite streaming platform or visit iamagazine.com/podcasts. Winkelman was also featured in the March issue of Independent Agent. Check out her interview or read the full issue online.

You can listen to Setting a New Standard for Women in Insurance with Marissa Winkelman online on Radio and Podcast. Open the player on this page to stream the available audio.

Setting a New Standard for Women in Insurance with Marissa Winkelman is an episode from Agency Nation Radio - Insurance Marketing, Sales and Technology by Agency Nation - Insurance Marketing and Technology Strategists.

This episode is 18:17 long.

This episode was published on Mar 11, 2026.

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