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Promo Insiders: Vera Muzzillo & Michael Roney Break Down Proforma’s Blockbuster Safeguard Deal artwork
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Promo Insiders: Vera Muzzillo & Michael Roney Break Down Proforma’s Blockbuster Safeguard Deal

Advertising Specialty Institute by ASI

May 28, 202600:42:04Business

Proforma CEO Vera Muzzillo and Chief Strategy Officer Michael Roney discuss how one of the biggest distributor deals in promotional products history came together and why Safeguard was such a strong fit for the Counselor...

About This Episode

Promo Insiders: Vera Muzzillo & Michael Roney Break Down Proforma’s Blockbuster Safeguard Deal is an episode from Advertising Specialty Institute by ASI. Proforma CEO Vera Muzzillo and Chief Strategy Officer Michael Roney discuss how one of...

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This episode belongs to Advertising Specialty Institute.

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Episode Details

Published May 28, 2026, 00:42:04 long, audio available.