Promo Insiders: Red Lobster CEO on Pivoting From Crisis to Comeback
Damola Adamolekun, who will be the keynote speaker at ASI Chicago in July, talks about the power of “red carpet hospitality,” building compa...
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Advertising Specialty Institute
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and...
Advertising Specialty Institute Podcast Guide
Listen to Advertising Specialty Institute, a Business podcast by ASI. Stream 513 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Branding Together: Opportunities (and Limitations) of AI in Print & Promo
Aly Banholzer and Marshall Atkinson of ShirtLab talk about why artificial intelligence is a competitive advantage for the decorated apparel...
Promo Insiders: Playing the Long Game with Counselor’s 2026 Supplier Salesperson of the Year
Alissa Succi of Counselor Top 40 supplier Koozie Group (asi/40480) shares valuable insights gleaned over nearly 30 years in the promo indust...
Promo Insiders: Winning Advice from Matt Kirsh, Counselor Distributor Salesperson of the Year
The client experience executive for Score Promotions (asi/321353) shares how he went from a teenage warehouse worker for a distributor to a...
Promo Insiders: What ASI’s 2026 Ad Impressions Study Revealed About the International Market
ASI’s Michele Bell and Nate Kucsma take a deep dive into key insights on the international market from the 2026 Ad Impressions Study.
Build the Look, Not Just the Logo: How To Use Heat Printing for Promo Success
Today’s end-buyers are looking for more than just logos on a product: they’re looking for a full branding service that fits into their overa...
Promo Insiders: Vera Muzzillo & Michael Roney Break Down Proforma’s Blockbuster Safeguard Deal
Proforma CEO Vera Muzzillo and Chief Strategy Officer Michael Roney discuss how one of the biggest distributor deals in promotional products...
Promo Insiders: How To Build a Brand with Lisa Hu of Lux & Nyx
Lisa Hu, the founder of Lux & Nyx (asi/88973), shares her journey from a career in corporate finance to the CEO of her own brand, with produ...
Branding Together: How Creative Merch & Sales Strategies Shape Future of Print & Promo
Mark Pomerantz of SalesWisdom shares his tips on how to build a better sales program.
Convergence Corner: Dave Sarro on Strategy Changes & Modernization
The CEO of PromoDirect discusses the company's growth from print catalogs to a full-service distributor for the digital age
Promo Insiders: Key Findings from ASI’s 2026 Canadian Ad Impressions Study
Counselor’s Sara Lavenduski and Hannah Rosenberger discuss three important takeaways from the new data and what it means for promo companies...
Promo Insiders: What’s Next At Fully Promoted
Walter Miska, new brand president of Counselor Top 40 distributor Fully Promoted (asi/384000) and Andrew Titus, president of United Franchis...
Promo Insiders: Staying Resilient Amid Economic and Political Uncertainty
Dilip Bhavnani, chief operating officer at Counselor Top 40 supplier Sunscope, discusses the War in Iran and its impact on promo.
Promo Insiders: How to Build a Best Place to Work
Counselor editors chat with leaders at three of the companies on the 2026 list to determine what makes them such great places to work.
Convergence Corner: Thea Rodrigue and RED Swag Turned a Meeting Into an Opportunity for Fun
The CEO of Red Swag made what could've been a dull job something memorable using print and promo.
Promo Insiders: Navigating Industry Shifts
Michelle Chen of Fossa Apparel (asi/55141) discusses macro forces affecting sourcing and the supply chain, and how she and her team stay in...
Branding Together: How Small Sustainability Changes Can Have a Big Impact
Julie Schneiderman of EcoStiks talks about sustainable merch, a new spin on brand activations, the “Skip the Lid, Savor the Moment” movement...
Convergence Corner: Jill Spencer on Closing the Gaps for Customers
The VP of Swag at Radar Promotions discusses how she and her team can offer (almost) anything a campaign might require.
ASI’s New CEO Ashish Mittal Talks First Impressions & Industry’s Tech-Driven Future
As he embarks on his new role, Mittal shares why ASI’s culture stands out, where he sees opportunity in a complex supply chain and how techn...
Promo Insiders: Top Takeaways From ASI’s 2026 U.S. Ad Impressions Study
ASI’s Nate Kucsma and Hannah Rosenberger dive into the key findings from the just-released 2026 Ad Impressions Study, which highlights the c...