Convergence Corner: How Don Klumbach Creates a Top-to-Bottom Branding Experience
The owner of Signarama and Fully Promoted in Sugar Land, TX, details how distributors can create fully immersive and engaging brand identiti...
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Advertising Specialty Institute
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and...
Episodes
20 of 540 episodes
Promo Insiders : The Brain-Body Connection with Neurophysiologist Louisa Nicola
Louisa Nicola, a neurophysiologist who works with business executives and elite athletes to tap into the power of their brains, gives us a s...
Promo Insiders: The Importance of Human Connection in the Age of AI
Dr. Ryan Sauers, president and founder of Sauers Consulting Strategies, shares best practices for leveraging the power of AI in sales while...
Promo Insiders: Josh Militello on Leading PCNA Into Its Next Chapter
The new CEO (who’s also new to promo) joined Michele Bell, ASI’s senior vice president of Editorial, Education & Global Alliances, to discus...
More Than a Supplier: How To Build Better Branded Gift Solutions Together
It’s hard to believe it, but the holidays are already right around the corner. Now’s the time to make sure you know how to deliver memorable...
Branding Together: Why Attending In-Person Industry Events Is Key
With PRINTING United Expo around the corner, Cassie Green and Theresa Hegel discuss the value of attending trade shows and conferences in th...
Convergence Corner: Katie Grimes Delivers Custom-Made Magic
The account executive from MadeToOrder walks through a custom order that required a bit of imagination.
Promo Insiders Deep Dive: The Growing Threat of Natural Disasters
In honor of FEMA’s National Preparedness Month, Counselor Digital News Editor Tara Lerman sits down with experts across the emergency respon...
How Promo Can Make a Positive Global Impact with Parker Clay’s CEO and Cofounder
Ian Bentley, who founded the leather goods brand with his wife Brittany in 2014, is on a mission to empower women in Ethiopia through sustai...
Promo Insiders: Revealing Trends from the 2026 Counselor State of the Industry Report
Counselor Editor-in-Chief C.J. Mittica and ASI Research Director Nate Kucsma
Branding Together: Finding Opportunities Within Failures
Colin Sinclair McDermott, the Online Print Coach, talks helping printers learn from the mistakes he’s made over the years and the difference...
Convergence Corner: Denise Gustavson Explains Why Print Isn't As Scary as It Seems
The vice president of editorial and content strategy for PRINTING United Alliance delivers key points from her ASI Show Chicago presentation...
Promo Insiders: Megan Spire on Leading BELLA+CANVAS Into Next Chapter
The executive vice president of the fashion blanks supplier discusses what the acquisition by Counselor Top 40 supplier SanMar means for its...
Promo Insiders: Inside The Promo Industry’s Uneven Second Quarter
ASI’s Nate Kucsma and Hannah Rosenberger break down the promotional products industry’s 2.5% second quarter sales growth – and why some dist...
Promo Insiders Deep Dive: Inside Trade Talks Between U.S., Canada and Mexico
In this episode of Counselor’s Promo Insiders Deep Dive podcast, Digital News Editor Tara Lerman uncovers the intricacies of the U.S. Mexico...
Promo Insiders: All the Highlights From ASI Show Chicago
Brendan Menapace, content director for Print & Promo Marketing, reflects on covering his first ASI Show at McCormick Place, from insightful...
Promo Insiders: Counselor’s 2026 Woman of Distinction on Mentorship, Meaning & Leading with Humanity
Jodie Schillinger, executive vice president at Maple Ridge Farms and Counselor’s 2026 Woman of Distinction. joins this week’s episode of Pro...
Convergence Corner: Justin Zavadil on ASB's Print & Promo History & His New Role
Justin Zavadil, recently named CEO & president, reflects on the company's history in print and transition to promo.
Promo Insiders: Lessons on Leading Through Crisis From Counselor’s 2026 Person of the Year
Randy Carr, CEO of World Emblem, talks about how fear built his family business and his bold plan to future-proof the company.
Promo Insiders: Our Print and Promo Takeaways from the 2026 FIFA World Cup
ASI’s Brendan Menapace and Emily Wilson share how print and promotional products have become key players at the global sporting event.