Promo Insiders Deep Dive: Inside Trade Talks Between U.S., Canada and Mexico
In this episode of Counselor’s Promo Insiders Deep Dive podcast, Digital News Editor Tara Lerman uncovers the intricacies of the U.S. Mexico...
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Advertising Specialty Institute
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and...
Advertising Specialty Institute Podcast Guide
Listen to Advertising Specialty Institute, a Business podcast by ASI. Stream 526 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Promo Insiders: All the Highlights From ASI Show Chicago
Brendan Menapace, content director for Print & Promo Marketing, reflects on covering his first ASI Show at McCormick Place, from insightful...
Promo Insiders: Counselor’s 2026 Woman of Distinction on Mentorship, Meaning & Leading with Humanity
Jodie Schillinger, executive vice president at Maple Ridge Farms and Counselor’s 2026 Woman of Distinction. joins this week’s episode of Pro...
Convergence Corner: Justin Zavadil on ASB's Print & Promo History & His New Role
Justin Zavadil, recently named CEO & president, reflects on the company's history in print and transition to promo.
Promo Insiders: Lessons on Leading Through Crisis From Counselor’s 2026 Person of the Year
Randy Carr, CEO of World Emblem, talks about how fear built his family business and his bold plan to future-proof the company.
Promo Insiders: Our Print and Promo Takeaways from the 2026 FIFA World Cup
ASI’s Brendan Menapace and Emily Wilson share how print and promotional products have become key players at the global sporting event.
Branding Together: A Decorated-Apparel Industry Legend on Making a Lasting Impact
Rick Roth of Mirror Image and The Ink Kitchen reflects on his long career in the screen-printing industry and explains why, for him, busines...
Convergence Corner: Amy Wolf on Creating Exciting & Immersive Branding
The CEO and founder of Evo3 Marketing discusses brand engagement through activations and events.
Promo Insiders: Breaking Down the Details of ASI Research’s European Promo Market Study
ASI’s Michele Bell and Nate Kucsma join this week’s episode of Promo Insiders to share key takeaways on trends and key findings from ASI Res...
Promo Insiders: How to Reach Your ‘Exact Right Customer’
Shawna Suckow, who will be speaking at ASI Chicago this July, shares tips for adding a human touch to marketing messages.
Promo Insiders Deep Dive: The Hidden Complexity Behind the Tariff Refund Process
In Counselor’s inaugural episode of the Promo Insiders Deep Dive podcast, Digital News Editor Tara Lerman sits down with three experts to fi...
Convergence Corner: Kevin Baumgart on Helping Businesses Grow
The president of Sales Ink talks about guiding print and promo distributors to reach new heights
Promo Insiders: 4 Consumer Purchasing Habits Shaping End-Buyer Demand
Stephanie Preston of PCNA (asi/66887) discusses the Counselor Top 40 supplier’s current trend forecast and what it means for the promo indus...
Promo Insiders: Red Lobster CEO on Pivoting From Crisis to Comeback
Damola Adamolekun, who will be the keynote speaker at ASI Chicago in July, talks about the power of “red carpet hospitality,” building compa...
Branding Together: Opportunities (and Limitations) of AI in Print & Promo
Aly Banholzer and Marshall Atkinson of ShirtLab talk about why artificial intelligence is a competitive advantage for the decorated apparel...
Promo Insiders: Playing the Long Game with Counselor’s 2026 Supplier Salesperson of the Year
Alissa Succi of Counselor Top 40 supplier Koozie Group (asi/40480) shares valuable insights gleaned over nearly 30 years in the promo indust...
Promo Insiders: Winning Advice from Matt Kirsh, Counselor Distributor Salesperson of the Year
The client experience executive for Score Promotions (asi/321353) shares how he went from a teenage warehouse worker for a distributor to a...
Promo Insiders: What ASI’s 2026 Ad Impressions Study Revealed About the International Market
ASI’s Michele Bell and Nate Kucsma take a deep dive into key insights on the international market from the 2026 Ad Impressions Study.
Build the Look, Not Just the Logo: How To Use Heat Printing for Promo Success
Today’s end-buyers are looking for more than just logos on a product: they’re looking for a full branding service that fits into their overa...
Promo Insiders: Vera Muzzillo & Michael Roney Break Down Proforma’s Blockbuster Safeguard Deal
Proforma CEO Vera Muzzillo and Chief Strategy Officer Michael Roney discuss how one of the biggest distributor deals in promotional products...