Tom Marx Views Growth in the Digital and Online Communications

Advertising and marketing budgets typically are impacted at the middle of the year, but Tom Marx, president and CEO of the Marx Group, says he has seen the opposite. Marx, when interviewed at this year's Global Automotive Aftermarket Symposium (GAAS) in Chicago, says he has been able to convince his clients that spending money on marketing during a down economy can increase market share. He especially sees growth in digital and online communications. Digital communications is much less expensive and more "targetable," he adds.

You can listen to Tom Marx Views Growth in the Digital and Online Communications online on Radio and Podcast. Open the player on this page to stream the available audio.

Tom Marx Views Growth in the Digital and Online Communications is an episode from Advanstar Auto by Advanstar Automotive Group News Network.

The episode duration depends on the source podcast feed and may not always be available.

This episode was published on Jun 4, 2008.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Advanstar Auto when more episodes are available from the podcast feed.