Software shopping season: Less sizzle, more substance

While MTD and AI dominated the chatter at the Finance, Accounting and Bookkeeping Show, one theme kept surfacing above the noise: accountants are still searching for software that solves real problems rather than just adding another shiny layer of complexity. This was the broad verdict from Hancock and Hastings director Amy Hancock and AAG managing director Aaron Patrick, who joined AccountingWEB’s No Accounting for Tech podcast from the show floor in Birmingham to talk through what had caught their eye, what had not, and where firms may be placing their bets as the software shopping window opens. For full show notes visit:

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Software shopping season: Less sizzle, more substance is an episode from AccountingWEB by AccountingWEBUK.

This episode is 00:31:52 long.

This episode was published on Apr 7, 2026.

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