051: Why Content Matters for Your Firm with Brian Swanson

Why is publishing valuable, relevant content important to your firm's brand reach and growth? In this episode of Accounting Marketing Doesn't Suck, host Hugh Duffy talks with Brian Swanson of FlashPoint Marketing about why content matters, how your website should work for you today (hint, it's a lead and new opportunity generator) and why most accounting firms tend to be peer-driven, rather than innovative, when it comes to marketing. Tune in to hear Brian's perspective on what Google wants for content, the power of video, how geofencing works and more! Join us! Brian Swanson, Cheif CEO Strategist at FlashPoint Marketing Facebook | Brian Swanson is the Chief SEO Strategist at FlashPoint Marketing, a digital marketing agency that provides search engine marketing and search engines optimization services. He joined the company in 2008 to manage the company's SEO and digital marketing programs. He has over 18 years of experience in creating, optimizing and implementing SEO programs for service-based companies. Through his passion for all things SEO, SEM, and Google he has a deep understanding of how to analyze, modify and drive success to digital programs. He also values opportunities to empower clients by educating them on the best practices, latest trends and helping them develop an "SEO" mind. Brian obtained a Bachelor of Arts degree from Northeastern Illinois University and has a Master of Business Administration in Finance from Benedictine University. He is a national speaker on Search Engine Optimization, content marketing, and Local SEO. He is a member of the American Marketing Association, Association of Accounting Marketing and involved in several local organizations. Accounting Marketing Doesn't Suck is produced by Build Your Firm, leaders of marketing for accountants. Questions or Feedback? Email us at podcast@amds.us

You can listen to 051: Why Content Matters for Your Firm with Brian Swanson online on Radio and Podcast. Open the player on this page to stream the available audio.

051: Why Content Matters for Your Firm with Brian Swanson is an episode from Accounting Marketing Doesn't Suck by Hugh Duffy.

This episode is 58:42 long.

This episode was published on Nov 5, 2019.

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