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A:360 Podcast #16 - Measuring Analytics ROI artwork
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A:360 Podcast #16 - Measuring Analytics ROI

A:360 | The Knowlton Group by A:360 | The Knowlton Group

Jan 31, 201700:09:48Business

Today's A:360 discusses a few suggested ways to measure the return on investment (ROI) for your analytics initiatives. A common question I receive is "how do we determine the effectiveness of our analytics efforts?". Thi...

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