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A:360 | The Knowlton Group

A:360 | The Knowlton Group

The Knowlton Group's A:360 Podcast series is your top resource for short and concise analytics information. Each podcast will be less than the length of a song. Designed for the busy executi...

Episodes

20 of 22 episodes

A:360 Podcast #20 - The Four R's

Today's A:360 discusses an idea known as "The Four R's". "The Four R's" is a digital marketing framework The Knowlton Group created to conce...

00:09:40May 30, 2017

A:360 Podcast #16 - Measuring Analytics ROI

Today's A:360 discusses a few suggested ways to measure the return on investment (ROI) for your analytics initiatives. A common question I r...

00:09:48Jan 31, 2017

A:360 Podcast #12 - What is Big Data?

Today's A:360 discusses what the term big data really means. There are many interpretations and misconceptions about big data. In this podca...

00:04:28Nov 21, 2016

A:360 Podcast #6 - Why You Should Learn SQL

Today's "A:360" discusses why as many people as possible should learn SQL. SQL, Structured Query Language, is the primary language used to i...

00:04:27Oct 26, 2016

A:360 Podcast #2 - What is a KPI?

A:360 Podcast #2 talks about KPIs and answers the question “What is a KPI?”. Learn what makes a KPI different from a standard metric and why...

00:03:31Oct 12, 2016