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The Knowlton Group's A:360 Podcast series is your top resource for short and concise analytics information. Each podcast will be less than the length of a song. Designed for the busy executi...
In this podcast, we discuss how data and analytics can support tremendous process improvement and efficiency gains.
Today's A:360 discusses an idea known as "The Four R's". "The Four R's" is a digital marketing framework The Knowlton Group created to conce...
Today's A:360 discusses the importance of the "crawl, walk, run" progression when getting started with analytics.
Today's A:360 discusses why developing and nurturing a data-driven culture is as crucial to your analytics success as your technology implem...
Today's A:360 discusses why it is critical to boil analytics down to well-defined questions. A question is the fundamental building block of...
Today's A:360 discusses a few suggested ways to measure the return on investment (ROI) for your analytics initiatives. A common question I r...
Today's A:360 discusses why it is highly recommended that most organizations take an iterative, phased approach to developing their analytic...
Today's A:360 answers the questions "what is a report inventory, and why does one matter?". A report inventory is integral to identifying op...
Today's A:360 discusses some of the common pushbacks that I often hear surrounding data, analytics, and becoming a data-driven organization....
Today's A:360 discusses what the term big data really means. There are many interpretations and misconceptions about big data. In this podca...
Today's A:360 discusses why BI software alone is not enough to accomplish your analytics objectives. BI tools are an integral (and necessary...
Today's A:360 discusses the signficance of a data inventory when beginning your data and analytics program. From understanding what data sou...
Today's A:360 discusses why analytics requires a top-down approach. A top-down approach enables you to create a blueprint for your analytics...
Today's A:360 talks about analytics and "The Flywheel Effect". "The Flywheel Effect" comes from Jim Collins' book, Good to Great, and is an...
Today's A:360 talks about how you can data into information. Data is simply raw numbers; information has meaning and explains the raw number...
Today's "A:360" discusses why as many people as possible should learn SQL. SQL, Structured Query Language, is the primary language used to i...
Today's "A:360" podcast answers the question "How do you know if you have the right KPIs?". I discuss three quick ways you can tell if you h...
Today's "A:360" podcast answers the question "What is an enterprise data strategy?". I describe what a data strategy is, what it must includ...
Today's "A:360" podcast answers the question "What is a data warehouse?". Learn what makes a data warehouse different from a "regular databa...
A:360 Podcast #2 talks about KPIs and answers the question “What is a KPI?”. Learn what makes a KPI different from a standard metric and why...
What does it mean for an organization to be data-driven? In this podcast, we explore the common traits of data-driven organizations and the...
The introductory podcast to The Knowlton Group's brand new Analytics 360 ("A:360") series.