#390: The 12 Freelance “Muscles” You’re Not Working Out

Just because you're making money doesn't mean you're thriving as a freelancer. And if you're NOT making money? You're definitely not thriving. Here's what a thriving freelance business actually looks like: stable income, financial runway so you can take a hit without panicking, no constant fires to put out, and you actually enjoy what you do. Sound like your business right now? Yeah. Didn't think so. The second you started taking money for your skills, 12 critical roles appeared out of thin air in your business: Fulfillment, sales, marketing, operations, accounting, project management, IT/tech, legal, client relationships, creative direction, management... and CEO. In a big corporation, each of those has a department head, managers, and entire teams. As a freelancer? That's all you, baby. And if your business isn't where you want it to be, you're failing at exercising one (or more) of these muscles. So how do you fix this? That’s what this episode is all about. You’ll discover: The "treat it like the gym" framework for consistently working on the hard stuff you've been avoiding for months (or years) How to identify which muscle is your biggest bottleneck right now and start strengthening it one hour at a time Why emotions make you a great creative but a terrible business owner (and what to do about it)… Can you make this work? Wrong question. The right question is: How can I make this work? "Can I" is for dabblers. "How can I" is for people who actually succeed. So pick your mountain. Set your gym time. And start climbing one hour at a time. For full show notes, visit

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#390: The 12 Freelance “Muscles” You’re Not Working Out is an episode from 6 Figure Creative by Brian Hood.

This episode is 18:18 long.

This episode was published on Nov 25, 2025.

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