#386: The Goldilocks Pricing Rule for Freelancers (Not Too High, Not Too Low)

“Raise your gosh darn rates.” I literally have a podcast episode with this title. But that advice is not for everyone because raising your prices isn’t always the answer. Every freelancer has a “Goldilocks sweet spot” for their pricing. The perfect balance of rates that keep you booked, profitable, and sane. Charge too much? You've got the "luxury mirage"… premium prices, but an empty calendar. Charge too little? Welcome to the "bargain bin trap"… a packed calendar full of soul-sucking projects where you resent your clients and can barely keep your head above water. This week’s episode is all about finding that pricing sweet spot that keeps you booked with better clients. I’ll give you… 4 steps. and 3 important metrics. I break it all down on Episode : The Goldilocks Pricing Rule for Freelancers (Not Too High, Not Too Low) For full show notes, visit

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#386: The Goldilocks Pricing Rule for Freelancers (Not Too High, Not Too Low) is an episode from 6 Figure Creative by Brian Hood.

This episode is 34:45 long.

This episode was published on Oct 28, 2025.

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