Marketing for Clients and for Control
Oct 19, 2021 - 05:28
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Professional services are not sold in the same way as consumer products. Professionals sell through reputation and trust. And cold, technical digital marketing methods don't help with that kind of effort—in fact, they'd...
Data Driven Marketing? is an episode from 5 Minutes on Creative Entrepreneurship by Eric Holter. Professional services are not sold in the same way as consumer products. Professionals sell through reputation and trust. And cold, technical d...
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Published Oct 12, 2021, 05:26 long, audio available.
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Professional services are not sold in the same way as consumer products. Professionals sell through reputation and trust. And cold, technical digital marketing methods don't help with that kind of effort—in fact, they'd more likely hurt. So you can ignore 90% of the fast-paced, technology-driven, methods. That said it's still essential that prospective clients find out that you exist, and keep you in mind for projects when the time is right.
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Data Driven Marketing? is an episode from 5 Minutes on Creative Entrepreneurship by Eric Holter.
This episode is 05:26 long.
This episode was published on Oct 12, 2021.
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Data Driven Marketing? is from 5 Minutes on Creative Entrepreneurship by Eric Holter.
Published Oct 12, 2021 and 05:26 long