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This audio guide helps you accelerate the mastery of business skills for your creative services practice. We discuss business concepts, systems, principles, and practices so you can maximize...
When you get control over your marketing, you'll no longer be subject to the variable winds and waves of a fickel referral networks. Instead...
Professional services are not sold in the same way as consumer products. Professionals sell through reputation and trust. And cold, technica...
The time table from the first steps in forming a marketing program to the time you start enjoying its fruits can take up to eighteen months....
In the introductory session of my new course, Marketing Mastery for Creative Entrepreneurs, I review the three essential resolutions that ar...
Welcome to episode 100 of 5 Minutes on Creative Entrepreneurship. To mark this milestone. I'd like to let you know about a new digital cours...
Your total compensation is capped by available time, multiplied by your hourly rate, minus overhead. But what happens when you have availabl...
Creatives don't go into business to make a killing, we still want to be well compensated for the value we deliver to clients. But while maki...
When creative entrepreneurs launch, they don't imagine massive cash infusions from investors, or of taking their company public. More often...
Managing time is essential for creative entrepreneurs since our services are so often sold by time and materials. Becoming accurate in estim...
Humans have an interesting relationship to time. While the clock ticks by at a perfectly constant rate, our experience of time is highly var...
When you run your own business as freelance creative, you might find it difficult to take time off. If you shut off your phone and close you...
Creative entrepreneurs not only face external struggles, we also face the struggle within. The creative process is marked by struggle. We ag...
There's no question that being a creative entrepreneur is not the easiest path. Going into business for yourself demands considerable effort...
Does your company's operating budget adequately anticipate infrequent future expenses? Planning your budget based on our known monthly expen...
Last time we explored the topic of creative methodologies, and how they can improve your sales and marketing. A proven methodology that focu...
If you've been listening to this podcast for very long you're probably acquainted with the five motifs that structure 5 Minutes on Creative...
Throughout history new technologies have always had beneficial, yet disruptive outcomes. The printing press put many scribes out of work. Ph...
The creative service business is made up of two main parts. Creativity and service. Obviously. But the path to bringing these two things tog...
Very few creatives launch their practices planning to cash out with a big exit down the road. We get into our trade out of love for our craf...
Back in episode 23 I talked about how marketing is a marathon, not a 100 yard dash. I've been thinking about that analogy recently, and I ne...
The best approach for marketing a creative practice involves PinPoint Positioning followed by a consistent content strategy. The long-term b...
Mastering the basics of marketing your creative practice can take many years. So you might not be thinking about what comes next. But when y...
We all hate time-wasting intrusions of spam marketing. And so we surely don't want to be counted among those that use such irritating method...
As creatives we help our clients by producing media that they use in their marketing campaigns. In many cases their marketing channels inclu...
Over the past few episodes we've considered growth in the light of the goal of remaining involved in creative work. While this is a common g...
Should your first overhead hire—and be a client facing account manager, or a market-facing account maker? If you try to economize with one p...
When your creative practice takes off, your inclination will be to hire other designers to lighten your load. This sets off a chain reaction...
Growing a business is one of life's greatest challenges. There are millions of people, with business training, who have failed to accomplish...
As creatives begin to build up a client base, and demand for their work starts to grow, we inevitably face the question of what to do when w...
This past year has been tough on many small businesses. Certain sectors of the economy were entirely shut down. If you've been listening to...
But sometimes projects are doomed from the outset, regardless of how well a creative delivers. There are bad clients out there—clients that...
Creatives work hard for their money. And not just in the studio. It takes a lot of work just to find projects in the first place. We have to...
Being a creative entrepreneur involves making decisions, sometimes risky decisions. Wise decision making requires having good information to...
You may have a budget for your money, but what about your time? As important as financial budgeting is, I would argue that a time budget is...
Among the many points of failure in business, there is one that hurts the most. The failure to accurately price our work, so that we end up...
When a creative has launched out on their own, they've entered the path of entrepreneurship. Being an entrepreneur is not for the faint of h...
If you're a fine artist, or illustrator, or designer who prefers the freelance path you're going to need to build a freelance practice. And...
This week we wrap up our Shark Tank series by considering a flaw that the Sharks often point out to founders as they seek an investment—the...
It's common for partnerships to fail. And so considering the kind of partner you're looking for, what their buy in costs will be, and workin...
With the investor path closed, creatives sometimes look for help in the form of a business partnership. Not only can a partner provide busin...
Creative entrepreneurs can't patent their talent. We simply have to contend with the reality that the creative marketplace will always be of...
Keeping a careful eye on your burn rate can make the difference between managing growth on your way to success, or crashing spectacularly wh...
If you have ambitions to grow your freelance practice into a small firm, or even into a larger agency, then you need to be aware of the cost...
When creatives enter into business they often fail to consider the longer-term soft-costs involved in running their businesses, which can en...
For creatives establishing the value of your business can be quite difficult, especially since the biggest cost center is your own time. And...
Equity is ultimately established through calculating the retained earnings of a company—its revenues less all the costs that were expended t...
What exactly does an investor buy, when they make a deal with a founder? They buy equity in the company, and so the value of that equity is...
Have you ever dreamed of being on Shark Tank? Well, those dreams will have to remain mere flights of fancy since venture capitalists don't i...
Since most creatives rely on referrals, it's critical to understand the downside. Though referrals deliver clients without any extra effort...
Creative entrepreneurs frequently suffer from feast or famine cycles. Fixing the famine problem is what effective marketing is all about. Bu...