5 Design Question for Saskia Westerduin

In this episode we speak with Saskia Westerduin. Saskia began her career as an art director and later worked as a creative director in various leading advertising agencies. In 1998, she launched "de VormNatie", a full service communication agency. In 2007 she decided to withdraw from the company and to settle as a freelance strategic design manager and designer: SW• ad (Saskia Westerduin Art Direction). Design-Thinking has always been the methodology Sakia used in innovation processes. Her work consisted in introducing innovative designtools, set-up co-creation processes and develop a well-founded communication strategy. Since 2009 Saskia is connected to KASK / School of Arts University College Ghent where she still gives some courses, including a master seminar on design and communication. In 2013, Saskia became creative director of Ministry of Makers (MoM), a platform that aims to promote and facilitate creative and innovative entrepreneurship in Ghent and East Flanders. MoM achieves this by creating understanding and awareness in the various aspects of the "creative and innovative entrepreneurship” with 'design thinking 'as a mindset. 21st Century Design is a research podcast by Engage by Design (Rodrigo Bautista) and Regenerative Design (Jan Leyssens), in which we ask designers, tech-experts, writers, theorists, academics, activists and campaigners 5 questions on the future and role of design in creating the 21st Century.

You can listen to 5 Design Question for Saskia Westerduin online on Radio and Podcast. Open the player on this page to stream the available audio.

5 Design Question for Saskia Westerduin is an episode from 21st Century Design by 21st Century Design.

This episode is 00:20:35 long.

This episode was published on Oct 17, 2016.

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